Qantas promotes new Qantas Premier Mastercard with Dr Seuss inspired spot via WiTH Collective
Qantas has launched its latest campaign for its newly launched Qantas Premier Mastercard via WiTH Collective.
The spot is inspired by Dr Seuss’s poem ‘Oh, the places you’ll go!’ to showcase how far everyday spend on the Qantas Premier credit card could take Qantas Frequent Flyers.
Qantas Loyalty CEO Lesley Grant said the new credit card offers Qantas Frequent Flyers the opportunity to earn more points and access some great benefits when they travel.
Says Grant: “We know the option to earn Qantas Points influences consumer behaviour and so we expect the high earn rate attached to this card to make it very popular.”
“The card has extra appeal for those who fly regularly, because of its ability to access fare discounts and lounge passes.
“From our perspective, this is an important next step in evolving the Qantas Loyalty business. It’s an expansion of the financial products we offer and opens the opportunity for us to share directly in the card economics.”
Client: Qantas
Product: Qantas Premier Mastercard
Agency: WiTH Collective
Production house: Rapid Films
Director: Johno Nyquist
Edit house: The Editors
Audio: Sonar Music
12 Comments
Painful spot for a deeply cynical product. Rewards are a shitful scam. You think they’re giving stuff away for free? Rewards are one of their biggest money-spinners. People are fucking dumb and it shits me.
The good Dr produced so much that is truly inspiring. This shits all over his legacy.
why no credits?
https://www.youtube.com/watch?v=AO00xlCEYOI
I think it’s actually a nice, simple way of advertising a very dry product
That’s nice. This one is also nice. Nice job.
I, and some others I know, have tried to get spots using this poem up over the years.
It deserves magic.
It’s such a shame it hasn’t received it here.
The images are lame, and the abrupt sales pitch is jarring.
If you can’t do it justice, leave it alone.
can’t believe anyone would marginalise someone else’s brilliant work. watch out for their JK Rowling bank spot next. shameful.
Was hoping for so much more. Very disappointing.
What a wasted opportunity.
The NZ/ National Bank version of the ad is really nice. I’ve actually never seen that one before.
It’s a great illustration of just how important execution is; and that the devil truly is in the detail.
I thank you for posting it, although I don’t think our friends at With Collective will be as grateful.
I do not like this ad so much
The agency is out of touch