Sanitarium appoints The Works as new creative agency for Up&Go following a competitive pitch

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After a thorough pitch process, Sanitarium has appointed The Works as the creative agency for Up&Go.

The agency’s appointment is immediate and it will be the lead agency on the business across Australia and New Zealand.

Says Damian Pincus, founder and creative partner at The Works: “The pitch process was one of the most rewarding we have been through, the chemistry, culture and alignment of thinking between our two companies was amazing and will lead to a strong working relationship.

“It’s a great opportunity to be a part of a brand that is a genuine game changer and has experienced incredible growth. We are excited about playing our role in the ongoing success and growth of Up&Go.”

The Works will initially be working on a fully integrated campaign for the brand.