Supercheap Auto announces ‘Big Break’ winner Drew Kendell with his spot earning 50,000 votes

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Screen Shot 2017-06-09 at 9.25.01 am.jpgThe winner of the 2017 Supercheap Auto Big Break competition has been announced following a competitive campaign and with a whopping 50,000 public votes to select the top ad entry.

 

Perth’s Drew Kendell took pole position and picked up a cool $20,000 cash and $160,000 worth of airtime for his winning ad which will broadcast during the remainder of the Supercars 2017 season.

Kendell’s ‘The Rarest Card’ clocked up over 10,000 nods from voters to win by a narrow margin over the other top ten Big Break entries that went to public vote and deliver him the grand prize.

Marking a pivotal time in his career, Kendell says the win was a big shock but he was over the moon to get the news.

Says Kendell: “I’ve been thinking about this competition every day for the past month, focusing all my time and energy on it, so it proves that anything is possible if you set your mind to it.

 

“We were sitting in third place for the majority of the contest and at times it felt like we couldn’t get the votes to catch up, but we knew when campaigning for votes that we had to be honest.

 

“We made sure we got the message out that our intentions for entering the contest were to follow our dream and make a career for ourselves from this experience.”

 

Supercheap Auto general manager, customer communication and engagement, David Bauer said it was a close call this year with the top three ads neck and neck.

 

Says Bauer: “‘The Rarest Card’ crossed the finish line just 139 votes in front, which goes some way in showing how much talent we have here in Australia and in New Zealand. The level of entries this year was exceptional but the best part of the competition is seeing these aspiring filmmakers now go to the next level in their careers.”

 

Kendell, born and raised in North Perth, graduated from university with a major in filmmaking. Initially reluctant to enter the Big Break competition, he decided to just go for it and set about coming up with something creative to sell the product, that would still attract the right audience. His idea came from memories of primary school when older kids with something cool would haggle with younger kids to see what they could get for it. He thought it would be fun to reverse the roles and feature the dad as the younger kid.

 

Unsurprisingly, the cast of father and son are from Perth also. Kendell said the main focus was making sure the ad felt natural and that there was chemistry between the actors playing father and son.

 

Says Kendell: “We were very lucky to have such a talented cast that were willing to push themselves and try different ideas and the kid was a real trooper. I will be sharing the winning money between the cast and crew, but I also might try and sneak in a cheeky holiday before I go back to work.”

 

To view the winning ad and the other top nine finalists go to https://bigbreak.supercheapauto.com/.