Adshel pushes into future of automated OOH; hires Steve Geelan as head of platform sales

Further cementing its position as an innovator in the Australian out-of-home industry, Adshel has announced that Steve Geelan (pictured) will be heading up the future of automated out-of-home trading at the company.

With over 20 years’ experience, Geelan has worked across the fields of digital media, out-of-home innovation and automated trading. Geelan’s newly created national role will be focused on owning and developing the automation function in the front end of the business: allowing transactions, campaign planning, and content delivery to take advantage of the technology that now exists in out-of-home.

Geelan will be involved in the development and strategy of Adshel’s digital and data products, working closely with the product marketing, commercial, sales, systems, digital operations and audience intelligence teams at Adshel. From an External stakeholder point of view Geelan will primarily deal with agency programmatic trading desks, adtech companies and agency digital teams, as he helps create the new advertising eco-system that is automated out-of-home advertising.

Having previously worked for Adshel, Geelan has held positions as manager of the airport division for EyeCorp, commercial director at Mi9 and more recently as general manager at Site Tour, the SaaS location targeting offering for both sales and buying sides of the out-of-home industry.

Adshel is excited by Geelan’s start and even more so about the future of automated trading.

Says David Roddick, sales and marketing director, Adshel: “Steve’s appointment reflects the strength of our business as a leader and innovator in the out-of-home market and our commitment to driving continued growth by leveraging new technologies to benefit our business and that of our clients and partners.

“Steve will play a major role in shaping our digital future as he helps create the new automated out-of-home advertising ecosystem. He is certain to be a valuable asset to our growing business.”

Geelan’s appointment forms part of Adshel’s ongoing commitment to driving the innovation agenda with the business announcing partnerships with Rubicon Project and Lotame earlier this year, further strengthening its capabilities in the area of automation and data.