AIMIA announces rebrand to Digital + Technology Collective at 2017 AMY Awards Digirati Party
A year after coming under the Association for Data-driven Marketing & Advertising (ADMA) umbrella, the Australian Interactive Media Industry Association (AIMIA) has announced that it has rebranded and will now be known as Digital + Technology Collective.
The official announcement was just made at the association’s AMY Awards Digirati Party held in Melbourne tonight, which celebrates the biggest achievements and innovations across Australia’s digital landscape.
Says Jodie Sangster, CEO of Digital + Technology Collective and ADMA: “Digital + Technology Collective will be taking over the great work of the quarter of a century old AIMIA. The new name embodies our key focus areas: digital and technology. In this digital- and technology-led era, we will play a leading role in ensuring Australian business is equipped with the knowledge, tools, education and thought leadership to stay at the cutting edge of change.
“Digital + Technology Collective are committed to representing and supporting our existing members and a broader network of Australia’s businesses, organisations and agencies that provide services and solutions in both the digital and technology space.”
Headquartered in Melbourne, Digital + Technology Collective aims to champion and connect digital natives within Australia, as well as promote education within the industry to meet demands and constant changes.
Says The Hon. Philip Dalidakis, Victorian minister for small business, innovation and trade: “It is great to have the Digital + Technology Collective headquarters and the 2017 AMY Awards here in Melbourne, Australia’s digital technology capital. Digital + Technology Collective will continue to play a key role in driving collaboration between digital technology innovators across our economy – with its new brand more accurately reflecting the sector of today and the future.”
The association will adopt the five pillars identified by Pricewaterhousecoopers as the most commonly cited ‘ingredients’ for innovation. They are:
• Culture creation – through building an active community around our shared passion
• Capability – through standards, accreditation and education
• Thought leadership – through partnerships with the best in the industry
• Internal networking – through events, courses and programming
• Industry advocacy – through representing the voice of the industry where it counts
The existing AIMIA board appointed back in May will continue to serve as the advisory board for Digital + Technology Collective. Chaired by Nima Yassini, CEO of New Republique with Karen Lewis, head of digital at Employsure, as vice-chair, the seven other board of directors are: Taryn Williams, founder and CEO at TheRight.Fit; Nick Wong, digital director at Bupa Australia; Diego Trigo, executive technical director of Holler; Angus Stevens, managing director, Australia at Start VR; Dan Fisher, digital customer experience manager at Qantas; and Collette Van Rooyen, marketing manager – digital experience at ING Direct, and Jodie Sangster, CEO of Digital + Technology Collective. Mandy Eyles remains as the general manager of the organisation. To truly reflect the character and spirit of collaboration and diversity, the board will evolve in time to include more members from a wide range of backgrounds and experience.
Says Yassini: “It is without a doubt an exciting time for Digital + Technology Collective. We have created a new brand to represent the future of what our institution embodies and is representative of our communicative and forward-thinking approach. We have also decided to go with ‘collective’, as we truly believe that no one person or organisation can succeed in this space alone, it needs to be a collaborative and collective effort.”