Aussie owned LA shop Mistress launches new spot for the new Layton Series Mystery Game

How can anyone resist a hamster? This puzzle-solving rodent was created by Aussie-owned independent L.A. advertising agency Mistress in less than three weeks to promote the New Layton Series Mystery Game:

The “Layton” mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big… or, rather, something small.

VIEW THE SPOT

In its newest ad, Mistress created an adorably sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just 3 weeks.

The spot will be released globally in over 4 languages, with placements both on television and online. It lands amidst a broader social media campaign created by Mistress that has reignited fans’ passions about the series leading up to the game’s release.

Agency: Mistress

Talent: Ashlynn Yennie