Aussie creatives from UTS and Curtin awarded Silver Pencils at 2017 D&AD New Blood Awards

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Dandad-New-Blood-1.jpgdandad-new-blood-2.jpgJohn-Lewis-dandad.jpgTonight at a buzzing ceremony in London, D&AD has just revealed the winners of the 2017 New Blood Awards, including three Silver Pencils for young Australian creatives.

Yellow Pencils were awarded to University of Technology Sydney for Crowne Plaza’s ‘Down to Business. Up to no good’ campaign, created by Lina Lindberg, Annabel Cook and Samson Ossedryver; Curtin University, Perth for Desperados ‘The After Hours Music Festival’, created by Marina Vasilieva, now an art director at McCann, Sydney; and Curtin University, Perth for ‘Nest by John Lewis’, co-created by Maya Halilovic, now a creative at J Walter Thompson, London.

A Graphite Pencil was awarded to RMIT University’s ‘Pass it On’ campaign for The National Autistic Society, created by Saori Kunitak and Marie Rimsh, while CHE Proximity won a Wood Pencil for MUBI ‘The Wasted Time Trial’, created by Jake Blood and Josh Thompson.

Whittled down from thousands of entries with entrants fromover 40 countries, this year’s awards once again reflect the best in youngglobal creative talent.

173 Pencils have been awarded in total, with one Black Pencil, three White and 32 Yellow among the coveted accolades. Winning entries spanned colourful works of art, hi-tech solutions, fought for important causes and exhibited pure craft.

The only Black Pencil this year was awarded to “Mm-hmm” in response to The National Autistic Society brief. Student creatives Hannah McNally and Martha Halliday from Kingston University drew on personal experience to create their winning film.

Says D&AD president Bruce Duckworth: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.” 

The full Pencil statistics are as follows:

●      1 Black

●      3 White

●      32 Yellow

●      40 Graphite

●      97 Wood

The New Blood Awards are a platform for students and other new creatives to showcase their talents on real briefs, set by real clients. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.

Entry to the awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under.

All Pencil winners were eligible to apply for the WPP New Blood Academy, where 50 graduates attend a two-week creative bootcamp. The Academy provides an opportunity to learn from the best in the business, with attendees working alongside WPP agencies on a live brief in order to secure a foot-in-the-door with a series of paid placements up for grabs. This year students will be working alongside creative luminaries as well as working on a live brief in their final week.

 

Meet the Classof 2017 here.

 

 

The Black Pencil Winner

National Autistic Society – “Mm-hmm”

Winners: Hannah McNally and Martha Halliday

College: Kingston University

“A compassionateand emotional piece of storytelling that uses a beautiful animation style togive the viewer a real life insight.”

Tom Purser, Head of Campaigns and PublicEngagement, the National Autistic Society

 

The White Pencil Winners

Monotype – Fabric of the Nation

Winner: Sian MacFarlane

College: Duncan of Jordanstone College of Art & Design

 

Monotype – Radical Good

Winn
er:
Jingwei Liang

College: School of the Art Institute of Chicago

 

Respect for Animals – Snap Together for Animals

Winners: Violette Van den Berg and Aron Meier

College: AMFI – Amsterdam Fashion Institute

 

A Selection of Yellow Pencil Winners

 

Winner:Jeppe Vidstrup

College: DMJX:Kreativ Kommunikation

 

Winner: MattHolmes

College: Universityof Lincoln

 

Arjowiggins – Colorgram

Winners: Jack Welles and Danae Gosset

College: School of Visual Arts

 

Winners:Lina Lindberg, Annabel Cook and Samson Ossedryver

College:University of Technology Sydney

 

Winners: LorenaRomero, Manuel Francisco Marticó Bello, Andrea Loureiro and Rita Sánchez Villar

College:EASD Pablo Picasso

 

To see all thewinners please click here or go to inside.dandad.org