BRP appoints MediaCom to handle Sea-Doo AUNZ business following a competitive pitch

Sea-Doo (1).jpgBRP, a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines, has today announced the appointment of MediaCom to implement communications planning and activation for the Sea-Doo brand and dealerships across Australia and New Zealand.

After a competitive pitch with incumbent agency, the Content & Connections Agency has been awarded the business based on its breadth of services and benefits of efficiency through scale.
Says Sean Seamer, CEO MediaCom Australia: "Adding an exciting and powerful brand like Sea-Doo, along with its portfolio of recreational and powersport vehicles will allow us to further demonstrate our ability in using data to drive effective sales results for BRP. I'm thrilled that our team will be working on such an exciting client."

Says Matthew Ng, BRP marketing manager, Asia Pacific: "Despite a strong, established leadership position in Powersports across Asia Pacific, BRP continues to grow extremely fast year-on-year. As such, MediaCom are well positioned to support this growth, starting with our watercraft brand, Sea-Doo, in Australia and New Zealand this season.
"Innovation and passion are at the heart of our business, and this fits well with MediaCom's approach in how they help their clients develop a fully-connected marketing strategy."

Says Adele Burke, business lead at MediaCom: "We are delighted to have such a fast growing and exciting brand like BRP join our team. They've already proven over the last couple of years the power data has in driving their business, and with our expertise in this space, we will not only supercharge their targeting and efficiency abilities, but also propel them into a space that will begin to drive powerful connections with audiences."

MediaCom's appointment is effective from 1st August.


Strategy nailed. said:

Are you a jerk who likes to ruin things for others; swimmers, sunbathers and wildlife alike? Enjoy recklessly endangering yourself and others? Think life jackets are for wussies and exclusion zones are for suckers? Have we got the look-at-me, must-have item for you?

Big news? said:

Surely this can't be such a big account to warrant such a press release, must be a slow week for some - or a tough start to the financial year

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