Carlos Guedes joins digital agency Webling in newly created associate creative director role

WPP AUNZ digital agency Webling has bolstered its creative ranks, appointing Carlos Guedes (pictured) to the new position of associate creative director. The appointment, effective immediately, follows ongoing growth within the Webling business.  

An experienced digital creative director, Guedes joins following a three-year stint at Snakk Media Group as creative director and founding member of the integrated mobile creative agency, Touch Create.

His strong creative reputation has been built mainly in Europe, working at agencies such as JWT, Isobar and Havas, where he played a key role in shaping the digital presence of iconic brands such as Vodafone, McDonald’s, Lipton, Nokia, Kit Kat, and MTV.  Guedes has also seen extensive international recognition at award shows such as New York Festivals, One Show, The Webbys, El Ojo and others.

Says Deniz Nalbantoglu, managing director, Webling: “We are thrilled to have Carlos joining the team. His extensive experience across both pure play and integrated digital environments will be a valuable asset for our vision for the agency, and our collaborations with J. Walter Thompson Group and the wider WPP AUNZ network.”

Says Guedes: “I’ve been impressed with Webling’s progressive approach to digital innovation underpinned by strong client relationships and a real sense of culture. I couldn’t be more excited to join the agency at a time when clients are relying more and more on digital and integrated solutions to deliver meaningful brand experiences.”