CX firm Kalido appoints ex-Thrifty Car Rental’s Simon Dakin to strategic account executive role

Customer experience firm, Kalido has recruited Simon Dakin (left) as its new strategic account executive where he will be responsible for driving new business in the area of data centric, digital customer experiences.

Dakin brings his 15 years of experience to Kalido having previously been head of digital and eCommerce at Thrifty Car Rental, and leading digital transformation projects at Transport for NSW.

Says Joel Norton, CEO, Kalido: “Kalido is a new breed of customer experience firm, and as we continue to grow we need people on our team who can think strategically in this space. Simon brings strong skills and experience to Kalido, including a great technical ability, an entrepreneurial mindset, together with an understanding of what clients need.”

 Says Dakin: “What attracted me to Kalido was the opportunity to work on digital transformation projects with some of the great brands that Kalido has partnered with, as well as leading technology partners such as Salesforce, Sitecore and Acquia.

“Kalido is evolving rapidly to become a leading force in data driven communications, digital experience platforms and marketing automation.  I’m looking forward to being part of their continued growth and having the opportunity to help Kalido build the future.”

Dakin will report into Az Yousaf, general manager of the digital platform team.

Kalido has grown considerably in the past 12 months to now have over 60 team members across four offices (Sydney, Melbourne, Singapore and Hong Kong). Kalido is also the only Platinum Salesforce Marketing Cloud Partner in the Asia Pacific region, and is a certified partner for Sitecore and Acquia digital experience platforms.

Says Norton: “We’re continuing to grow our position in the Australian market as a customer experience firm that is both strong in strategy development and delivery, and backed by world class technology. In addition to bringing on board Simon, in the past six months we have also added new team members to our South-East Asia team following new client wins.”

The firm continues to attract high calibre clients and works with brands such as Myer, Cotton On, Crown Resorts, L’Oreal, Tigerair, BP, AXA and Luxasia.

Kalido is part of the ASX-listed IVE Group, Australia’s most diversified marketing communications business with annual revenues in excess of $600 million and over 1,500 employees.