Haval weighs in on the housing affordability debate in latest campaign via 10 feet tall

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Screen Shot 2017-07-20 at 11.17.56 am.jpgMelbourne independent 10 feet tall has launched a new campaign for emerging Chinese car maker Haval.

As buying a house becoming increasingly out of reach for young Australians, our appetite for luxury SUV’s continues to grow. So you can be forgiven for thinking that sooner or later something has to give.

But with the introduction of the new H6, Haval, is set to assure the average Australian that they have nothing to worry about.

Screen Shot 2017-07-20 at 11.18.02 am.jpgIts timely new campaign positions the vehicle to as affordable luxury that savvy young families ‘don’t have to sell the house for’, and light-heartedly challenges the wisdom of buying a more traditional luxury brand in today’s world.Screen Shot 2017-07-20 at 11.18.17 am.jpg

The integrated campaign has launched via television, digital and social media.

Says Joseph Meseha, managing director, 10 feet tall: “Housing affordability and quality of life for the average family remain two of the key topics in today’s news. Haval is timing their growth in our market beautifully with thoughtfully designed, well-made, great value vehicles. They’re definitely a feel-good brand.”

Client: HAVAL Motors Australia

Tim Smith: Chief Marketing Officer

Bill Soo: Marketing Manager

Tessa Spanneberg: Marketing, Digital & Social Media

Agency: 10 Feet Tall

Murray White: Executive Creative Director

Stuart Black: Creative Director/Writer

Matt Toebelmann: Art Director

George Kalogerakos: Creative Service Director

Joseph Meseha: Managing Director

Magnus Nilsson – Strategy Director

Pia Moore: Client Services Director

Sam Fletcher: Account Manager

Production Company: The Woolshed Company

Murray White: Director

Brad Francis: DoP

Dave Christison: Producer

Ben Crook: Editor