Haval weighs in on the housing affordability debate in latest campaign via 10 feet tall

Screen Shot 2017-07-20 at 11.17.56 am.jpgMelbourne independent 10 feet tall has launched a new campaign for emerging Chinese car maker Haval.

As buying a house becoming increasingly out of reach for young Australians, our appetite for luxury SUV's continues to grow. So you can be forgiven for thinking that sooner or later something has to give.

But with the introduction of the new H6, Haval, is set to assure the average Australian that they have nothing to worry about.

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Screen Shot 2017-07-20 at 11.18.02 am.jpgIts timely new campaign positions the vehicle to as affordable luxury that savvy young families 'don't have to sell the house for', and light-heartedly challenges the wisdom of buying a more traditional luxury brand in today's world.Screen Shot 2017-07-20 at 11.18.17 am.jpg

The integrated campaign has launched via television, digital and social media.

Says Joseph Meseha, managing director, 10 feet tall: "Housing affordability and quality of life for the average family remain two of the key topics in today's news. Haval is timing their growth in our market beautifully with thoughtfully designed, well-made, great value vehicles. They're definitely a feel-good brand."

Client: HAVAL Motors Australia
Tim Smith: Chief Marketing Officer
Bill Soo: Marketing Manager
Tessa Spanneberg: Marketing, Digital & Social Media

Agency: 10 Feet Tall
Murray White: Executive Creative Director
Stuart Black: Creative Director/Writer
Matt Toebelmann: Art Director
George Kalogerakos: Creative Service Director
Joseph Meseha: Managing Director
Magnus Nilsson - Strategy Director
Pia Moore: Client Services Director
Sam Fletcher: Account Manager

Production Company: The Woolshed Company
Murray White: Director
Brad Francis: DoP
Dave Christison: Producer
Ben Crook: Editor

15 Comments

??? said:

I didnt even see the connection to house affordability....

SUVs and Not being able to afford housing = Cause and effect

What is happening? said:

Why is half his face shaved?

First part of the story said:

Did you leave me out? I thought I was quite important, you know set up the joke and all?

Dat quote though said:

Nice to see the MD with a really insightful quote there.....Lol

wha...? said:

this is terrible. just awful. you could drive a Havel through the holes in this.

Multi-talented said:

The ECD directed as well? That must be why this ad's twice as good as any other ad I've seen.

Obvious comment said:

It's as well made as a Haval.

Another Mess said:

With work like this I'm surprised 10 feet tall isn't 6 feet under.

Quentin Tarantino said:

Directed by the ECD! Wow...You'd never know...

BA Creative said:

I liked the ad. Well made and a good campaign tagline. But it has nothing to do with house affordability, it is simply saying you don't have to spend a fortune on a luxury SUV. What is the MD talking about!

better said:

i think this is a vast improvement.
look what i found. https://www.youtube.com/watch?v=DnK7Gb-IzeY

Worst ad I've seen this year... said:

Wow. This is a new low. Poor, poor, poor.

@10:13 said:

I think that's unfair. There are countless ads with no idea in them. This one at least tries to make a point.

is that said:

it funny and makes the point.

Spielberg said:

I liked it. Too much negativity here. I smell competitor agencies.

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