H&R Block are still ‘Fascinated by Numbers’ in newly launched campaign via Saatchi & Saatchi
H&R Block has today launched a series of new advertisements as a continuation of its new brand platform ‘Fascinated by Numbers’ (released last year). Developed by Saatchi & Saatchi Sydney, this new work focuses on making numbers meaningful to the audience in a more relatable and human way.
The strategy was based on the fact that people always want to maximize their tax return, so the new spots showcase specific numeric-based situations, highlighting the distinctive benefits that H&R Block can provide to unique individuals and small businesses.
Says Brodie Dixon, managing director, H&R Block: “For many individuals and business owners, tax is often seen as confusing, complicated and even boring, so we’re excited by the continuation of our brand platform that showcases H&R Block’s passion for tax.
“Last year, the strategy focused on the individual consumer, so we’re excited to expand the message this year and establish a strong connection with small businesses, so they know they can rely on H&R Block’s tax industry expertise, to guide them through what can often be complex processes.”
Leading advertising agency, Saatchi & Saatchi has created three new quirky TVCs depicting H&R Block employees doing what they love – tax – thereby helping individuals and business owners do more of what they do best.
Says Charmaine Andrew, business lead, Saatchi & Saatchi: “The new campaign targeted at supporting Australian Small Business owners is a natural extension of ‘Fascinated by Numbers’ that continues to celebrate H&R Block’s Tax Accountants and their passion for tax.”
The TVCs will run nationally throughout July and August on metropolitan stations, including Seven, Nine, Ten, SBS and SBS 2, on regional stations including One, 11, 7Mate and Go!, and on subscription stations including Fox 8, Fox Sports, Fox Footy, TV1, 111 Hits, Arena Lifestyle and SOHO.
7 Comments
Derivative, poorly executed, without insight and doesn’t even ladder into surely the most generic of propositions for this category.
Nicely casted and genuinely amusing.
Just kidding, these are better than majority of ads currently on TV.
These are excellent. Funny, and different. Bravo.
That ad is the worst ad I have seen for a long time. BUT did make me take note that it was H&R Block ad. As a viewer made me notice. Congrats! But will change the channel if I see it again.
Love Bonds Disney. Need more up beat ads like this one. Well done Bonds.
U could base H&R blocks next ad from Monty Pythons _ Accountancy Shant (Meaning of Life). Good luck!!!