Jenny Craig picks Practicology as digital agency

Global multichannel consultancy firm, Practicology has been appointed as the strategic digital agency for Jenny Craig. Practicology will manage a number of retained services and implementation duties.

Services provided will range from creative digital design and UX, to conversion rate optimisation and analytics.

Says Stephanie Malkin, director of marketing, Jenny Craig: “We are extremely excited about appointing Practicology as our digital strategists. We know that the digital platform is key to the success of our customer journey and the guys at Practicology have the drive and the vision to make our overall online consumer experience even better. Their strength in user experience, customer journey, conversion and analytics really stood out for us in the pitch process and we look forward to having the team take us into the future.”

Jenny Craig joins an impressive client line up, with Practicology also working with iconic brands such as; David Jones, Country Road, Gazman, Converse, Rodd and Gunn, Moet Hennessy, Calibre, Samantha Wills, freedom and Rip Curl to name a few.

Says Merline McGregor, general manager, Practicology: “We are very excited to be partnering with an iconic brand such as Jenny Craig. Our expertise in ecommerce and multichannel and growing Australian brands digitally aligns perfectly with Jenny Craig’s future strategic digital direction.”