Sydney content agencies Mahlab and Storyation win gongs at 2017 Content Marketing Awards

DAD campaign (1).jpgSydney content marketing agencies Mahlab and Storyation have been recognised internationally at the Content Marketing Institute's 2017 Content Marketing Awards.

Mahlab's Direct Advice for Dads (DAD) project for HBF - a website featuring content created by dads, for dads - has won four key categories at the prestigious awards.

The Content Marketing Awards program is the largest and longest-running international content marketing awards program. Mahlab is a previous CMA winner.
This year, Mahlab and HBF won the Agency/Client Content Marketing Partnership award for DAD as well as winning the awards for:
•    Best Overall Editorial - Digital
•    Content Marketing Launch of the Year
•    Best Content-Driven Website

DAD is also up for the Project of the Year Award, with the winner to be announced at Content Marketing World in Cleveland, Ohio in September.

Mahlab created the digital hub Direct Advice for Dads for HBF. Launched on Father's Day 2016, the website aims to provide practical information and help for "the other parent". Since September, the project has developed a 42,000-strong Facebook audience and site visitation of more than 667,800 sessions. Dads from all around Australia are joining conversations with other dads about approaches to take and what works for them as expecting and new parents.

Says Bobbi Mahlab, managing director, Mahlab: "From the start, we were excited and inspired by the DAD project. It's a great example of the purest form of content marketing, creating an audience for HBF with exceptional engagement results. We're so thrilled to see it recognised internationally."

Spotting a gap in the market, HBF set its mission to become "the number one resource for new and expecting dads in Australia," HBF's media and communications manager, Andrew Walton said. "The overwhelming success of this project to date can be largely attributed to the unique partnership between the Media and Communications team at HBF, and our content marketing agency partner, Mahlab."

Sydney content agency Storyation won an award for the Best Use of Native Advertising in the 2017 Content Marketing Awards.

The award was for work for Tourism New Zealand that targeted the top 10% of the world's wealthy via a native advertising campaign run on the Robb Report in the US.

Storyation created a multi-media content solution using a group of high-profile US food and wine influencers including Masterchef judge Christina Tosi, and the co-owner of the world's number one restaurant Eleven Madison Park, Will Guidara.

Storyation was also a finalist in two other major categories in the global awards including Best Content Driven Website for and Best New Magazine for Voyage produced by Storyation for travel company APT.

The Content Marketing Awards is the largest content marketing awards program on the planet and judges chose from more than 1,100 entries in this year's awards.



Don't forget Western Australia; Lush Digital Media was shortlisted for Agency of the Year for agencies with less than 100 employees at the 2017 Content Marketing Awards.

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