M&C Saatchi founding creative director and 2017 AWARD Hall of Famer Tom McFarlane: "It was a leap of faith and failure wasn't an option"

TOM-MCFARLANE-MIETTA.jpgThe latest achievement in M&C Saatchi founding creative director Tom McFarlane's decades long career was to be inducted into the AWARD Hall of Fame. He talks to The Communications Council about the early days of M&C Saatchi, what's kept him going all these years, and talking shop with his daughter Mietta, a copywriter at Droga5 in New York.

TCC: If you had been able to choose the Chairman's Choice, what would have been your pick?
Very hard to go past Graham, and not just because of sheer weight of trophies, but because of the love that went into that work. It's obvious that everyone who contributed to the campaign had genuine passion for the task.

TCC: What's kept you going all these years to keep producing top quality work?
TM: Paranoia. The fear of 'losing it'. I'm sure that's true of many creative pursuits.  Creative people aren't a particularly self -confident lot, so we need constant approval. Perhaps that's why there are so many award shows!


Places are now open for the AWARD School 2018 application workshop, taking place in Sydney on October 21 and Melbourne TBC. The workshop is designed to give hopeful AWARD School students the best chance of acceptance. Book here.


Tom Tom said:

Simply the best and an even better man to boot.

EC said:

What a legend.

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