Murdoch University launches 'Free Your Think' campaign platform via J. Walter Thompson, Perth

Murdoch_Think_BLOG_1.jpgMurdoch University has launched its Free Your Think platform across TV, radio, print, outdoor and online, via J. Walter Thompson, Perth.

The campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

J. Walter Thompson, Perth creative director Paul Coghlan said most importantly, it truly embraces Murdoch University's core belief system of challenging convention and promoting innovation.

Says Coghlan: "In this highly competitive sector, we knew Murdoch has a potent differentiator - Sir Walter Murdoch's founding philosophy 'think for yourself'. Free Your Think is a contemporary platform born directly out of this unique DNA, and marks a focussed direction for the brand, from student recruitment communications, to research and beyond. Hats off to a great client who has embraced this idea from the very top down."

The campaign showcases the unique stories of different students and staff who make up the University, each of whom have had their own 'Think' brought to life, demonstrated in their achievements.

Says Neil Cullingford, A/director marketing and communications, Murdoch: "A campaign platform such as Free Your Think brings to life the philosophy and people who make Murdoch unlike other universities.The campaign directly ties back to our founding principles and allows us to showcase the breadth of talent the University helps to thrive."

The campaign has been launched in collaboration with Initiative Media and Equilibrium.
Murdoch University:
Neil Cullingford - A/Director Marketing & Communications
Kristen Tyler - Marketing Manager
Toni O'Donnell -  Marketing Manager
Phil McVey - Manager Marketing Production
Vanessa Beal - Marketing Planner 
Evelina Forde - Senior Digital Marketer
Beverly Ng - Marketing Coordinator 
Chelsea Andreotta - School Marketing Coordinator

Agency: J Walter Thompson, Perth
Executive Creative Director: Simon Langley
Creative Director: Paul Coghlan
Creatives: Wilora Keeley, Tim Newton, Steve Dodds, Gerhard Myburgh
Designers: Mike Spiers, Nick Doring
Executive Production Director: Paul Friedmann 
Associate Planning Director: Meredith Simpson
Account Management: Andrew Douglas

Production: Helium
Post Production & VFX: Vandal
VFX Creative Director: Richard Swan
VFX Exec Producers: Brenden Johnson & Anna Greensmith
Photography production: Luke Carter Wilton Photography

Sound production:
Music: Mike Fragomeni
Sound engineer: Nick Gallagher


Maurice said:


Pft.. said:

Terrible line and total rip off of Telstra.

Chick next-door said:

Wonderful work. Free your think is both eloquent and grammatical genius. Exactly what I want from a university.

FML said:

WTF. Why do people keep writing these manifestos? I give up.

No one remembers whatever lofty nonsense it's trying to say. Especially a millennial about to begin university.

Get real.

Ali said:

I quite like these.

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