News Corp Australia launches 'The Great Australian Storybook Collection' campaign

Great Australian Storybook collection (1).jpgThe magic of stories and the worlds they create is something children everywhere cherish, and starting this weekend, News Corp Australia is bringing Australia's best children's storybooks to life with The Great Australian Storybook Collection.
 
News Corp Australia launched The Great Australian Storybook Collection campaign this week, aimed to assist children's literacy, while bringing the beauty and magic of Australia's best children's storybooks to life, including Possum Magic by renowned children's author Mem Fox, Waltzing Matilda by Banjo Patterson and Tales from the Gum Tree by May Gibbs.

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The 15 book collection launches on Saturday 22 July in Victoria, South Australia, Tasmania and Northern Territory and on Sunday 23 July in New South Wales and Queensland.
 
The first book, Possum Magic, is free with the purchase of a metro or regional newspaper along with a collector case. The remaining 14 books can be collected, with one available each day for $2.30 with a newspaper purchase. More than 4000 retail stores around the country will sell News Corp Australia's Great Australian Storybook Collection.
 
The campaign is running in The Daily Telegraph, The Courier-Mail, The Advertiser, Herald Sun and other regional papers such as The Mercury, The Herald and Weekly Times, Townsville Bulletin, The Northern Star, The Daily Mercury, Sunshine Coast Daily, The Queensland Times, The Chronicle, News Mail and The Morning Bulletin. There is also a national TVC, a creative PR and social media campaign and a children's competition in The Sunday Herald Sun, The Sunday Telegraph and The Sunday Mail in Queensland and South Australia.
 
Mem Fox, Australia's best-loved children's author, who has five books as part of the Great Australian Storybook Collection, is helping to promote the book collection as well as raise the importance of reading for young children.
 
Says Fox: "It's magical, what reading does for a child's imagination in terms of encouraging them to think about amazing characters and places.

"This collection is a lovely mix of beauty and history as well as a bit of silly and fun with titles every child and parent will enjoy."

Fox has been a long-time advocate of parents reading aloud to children, something she has done since her first book, Possum Magic, was published 34 years ago. With its enchanting illustrations by Julie Vivas, the book has sold more than four million copies, is frequently voted Australia's favourite children's book and continues to enthral small children.

News Corp Australia also recently ran the Great Australian Reading Survey across all mastheads, as part of the Raise a Reader campaign. The survey, which took the pulse of reading habits across the country, is part of News Corp Australia's commitment to raising literacy standards across the nation.

Says Campbell Reid, director of corporate affairs and editorial management, News Corp Australia: "Literacy is crucial to a strong economy in Australia. It's vital that strong reading habits are formed in early years and nurtured throughout life.

"Ultimately we will turn up the heat on literacy standards nationally via this campaign."

The Great Australian Story Book Collection includes:

Possum Magic by Mem Fox
The Wonky Donkey by Craig Smith
Piranhas Don't Eat Bananas by Aaron Blabey
Time for Bed by Mem Fox
I Went Walking by Sue Machin and Julie Vivas
Wilfrid Gordon McDonald Partridge by Mem Fox
Pig the Pug by Aaron Blabey
The Very Cranky Bear by Nick Bland
There was an old lady who swallowed a mozzie by P.Crumble
This & That by Mem Fox
Tales from the Gum Tree by May Gibbs
The Magic Hat by Mem Fox
Pig the Fibber by Aaron Blabey
Waltzing Matilda by Banjo Patterson
Wombat Stew by Marcia Vaughan

For more information go to www.greataussiestories.com.au.​​

2 Comments

Priscilla said:

Hi, i was wondering if i can still get 2 sets of the collection. I went to my newsagency this morning to get the 2 sets but she said that she forgot to keep it for me & all the books were picked up this morning.


I also tried ringing a lot of news agency but no luck. Even the daily telegraph can't help me....

Can you help me?
Thanks so much.

Jenny Howland said:

I ordered and paid for these online from the Advertiser but have never received them

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