Osher Günsberg stars in episode 3 of Youi's 'Who's in the Car?' web series via Emotive

Osher_thumb_acquisition.jpgToday sees the launch of the third episode of the web series via Emotive, titled 'Who's in the Car?' for Youi Insurance featuring Osher Günsberg.

In this episode viewers see Katie Burch picking up where she left off, asking the awkward questions that others won't.

VIEW EPISODE THREE
The series is hosted by stand-up comedian Katie Burch. In each episode we see her picking-up a celebrity guest and getting to know them better by asking 'tough' questions in her car. Burch's persistently probing interview questions let you get to know the people she is interviewing a whole lot better. The result is a comedic, surprising and thoroughly entertaining interview unlike any other.

The 'Who's in the Car?' web series launched in May this year, with the first episode featuring NRL legends Sam, Tom and George Burgess and the second episode launching a month later, featuring The Veronicas.

Says Fabrizia Roberto, head of marketing at Youi Insurance: "We are extremely pleased with the results so far, with the first two episodes in the series exceeding all targets set. Across YouTube, Facebook and Instagram, the content has had 5.4 million views with over 5.1 million minutes consumed and a 95% positive sentiment. Ad recall is very strong amongst those who have viewed the content on YouTube, and we're now starting to see a brand favourability uplift as well, demonstrating the brand value of giving audiences content they choose to watch."

3 Comments

ol'right said:

Awful.

Open line "You can fuck off for all I care" and then the woman gets all Trump "You look fantastic".

So..... said:

It's a B-grade knock-off of Comedians in Cars Getting Coffee?

Nice.

FacePalm said:

5.4 million streams @ 5.1 million mins...... But the average video is like +4 mins?

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