Pablo Francisco lends voice to newly launched campaign for the all-new Subaru XV via Disciple
Creative agency, Disciple has developed an exciting, new campaign for the all-new Subaru XV.
Centred on the model positioning of ‘designed with attitude, built for fun’, the ‘entertainment’ themed campaign brings to life XV’s unique features and benefits.
The campaign revolves around a movie theme using the voice of renowned American comedian, Pablo Francisco – famous for his movie trailer impersonations.
The extensive campaign spans TV, digital, film, and social platforms, following the highly successful campaign for the new Subaru Impreza since launch.
XV is the fourth major model launch implementing the Subaru ‘do’ brand strategy. Subaru has gone from strength-to-strength, with sales and market share experiencing positive growth.
Agency: Disciple
Creative Partners: Pete Buckley, Tim Brown
Creative Team: Scott Zuliani, Jordan Davies
Head of Client Service: Libby Weston-Webb
Senior Account Manager: Bj Scoular
Planning Director: Kathy O’Connor
TV Producer: Wendy Gillies
Client: Subaru Australia
Managing Director: Colin Christie
GM, Marketing: Amanda Leaney
Communications Manager: Cathy Taylor
Brand Marketing Executive: Kerri Katsoudas
Production company: Robbers Dog
Director: Adam Stevens
Producer: Peter Holani
Edit: Arc Edit
Post: Alt VFX
Sound Design: Nylon
5 Comments
A try-hard stinker, requiring a level of mental agility way beyond the great unwashed, let alone we, the adwanker poseur class. Cocept needed editing, if not rejection by the CDs.
Mock film trailers stopped being funny in the 70s.
Stick with the singing dogs…
Sigh for effect….
@1.11 – ” A renegade cop”
https://www.youtube.com/watch?v=fVDzuT0fXro
Are you serious? How lazy is this shit?