Patties Foods picks Leo Burnett, Melbourne as creative agency partner to grow iconic brands

Patties Foods Logo.jpgAustralian brand Patties Foods has appointed Leo Burnett Melbourne to take its business to the next level with an increased media investment across the company's portfolio of brands, including Patties, Herbert Adams, Nanna's and Four'N Twenty.

Says Melinda Geertz, CEO, Leo Burnett Australia: "We're absolutely delighted to partner with Patties Foods. It's a company that's truly transforming; they're ambitious for growth, and they share our belief in innovative marketing and communication. Their brands are iconic in Australia, and it's a tremendous opportunity to help shape their future."
 
Leo's appointment is the second major innovation-focused marketing initiative from Patties, following the recent appointment of Anand Surujpal to the role of general manager marketing and innovation.
Says Surujpal: "It's a really exciting time for Patties, and we look forward to achieving some great results with Leo Burnett on board. Our brands are amongst some of the most loved brands to Australian consumers.

"With our new, aggressive plans for growth and a focus on innovation, we will no doubt provide some new and exciting concepts for our growing consumer base that build engagement between our brands and our customers."


3 Comments

Letz get lit said:

Four N Twenty need to sponsor 4/20 day. It's on the 20th day of the 4th month......duh

Apple C, Apple V said:

"With our new, aggressive plans for growth and a focus on innovation, we will no doubt provide some new and exciting concepts for our growing consumer base that build engagement between our brands and our customers."


The Brutal Truth said:

They were an awful client at Clemenger.

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