Pernod Ricard appoints Blue 449 as its media agency following a competitive four-way pitch

Blue 449 has been appointed to handle Pernod Ricard Australia’s media planning and buying following a four-way competitive pitch against Atomic 212, Maxus and the incumbent, Vizeum.  Billings are undisclosed.

Pernod Ricard Australia is a major player in the wine, spirits and champagne market, representing a distinguished portfolio of premium brands including Jacob’s Creek, Stoneleigh, Absolut, Chivas Regal, Jameson and Mumm.

Says Anne Martin (left), marketing director, Pernod Ricard Australia: “We had the opportunity to see some strong thinking from a number of leading media agencies but were most excited by Blue 449.  They have demonstrated a data inspired understanding of our business, creative strategic thinking and implementation rigour, married to a transparent way of working.”

Says Matthew Turl, head of client management at Blue 449: “We are delighted to be partnering with Pernod Ricard Australia’s exciting repertoire of brands.  With Blue 449’s open source approach to their business we have been able to blend the use of data with creativity and have been identified as offering the most progressive solution in a fiercely competitive category.”