Publicis Media full-service media agency Mediavest | Spark rebrands as Spark Foundry

Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution, and reflects the agency’s offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.

Additionally, the Spark Foundry name reflects the bold energy of a startup spirit with a powerhouse soul — the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media.

Since coming together as Mediavest | Spark in March 2016, the agency, guided by this vision, has welcomed numerous new clients including BEL Groupe (Global), MTV, KFC, Mattel, H&R Block (USA), Expedia (SEA), EuroLoan (Poland), Virgin Mobile (MENA), OnePlus (UK) and in Australia Diageo, Citbank and Kraft Heinz.

Spark Foundry aims to aggressively roll out its winning proposition to its 3,500 employees across the world, while amplifying its best-in-class capabilities for clients.

Says Steve King, CEO, Publicis Media: “Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients. I am confident that Spark Foundry will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world.”

Says Sue Squillace (pictured above), CEO, Spark Foundry Australia: “We are thrilled with the evolution of the Mediavest brand to Spark Foundry, as it is more reflective of who we are today and will no doubt give us a platform to accelerate this further.  We have grown rapidly in this market by embracing these entrepreneurial principles and creating bespoke agency models and partnerships for clients that go beyond traditional media and investment.”

More information about Spark Foundry can be found at www.sparkfoundryww.com.