Renowed author James Patterson writes ultimate review for Lexus' LC 500 Coupe via M&C Saatchi

_NP_0138.jpgLexus Australia has announced a collaboration with one of the world's foremost authors - and former executive creative director James Patterson (pictured left) - to launch its all-new Lexus LC coupe via M&C Saatchi, Sydney.

The luxury automotive brand selected Patterson to write a review like no other of the LC, exclusively for Australian audiences.

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Patterson is one of the world's best-known and best-selling authors, with more than 325 million of his books sold globally. He is ranked #1 on Forbes' highest paid authors and was also #3 on its Celebrity List. Patterson's works have also been adapted for television and film including Along Came a Spider, Kiss the Girls and Zoo.

Screen Shot 2017-07-17 at 11.10.27 am.jpgLexus Australia tasked Patterson to employ his engaging and descriptive style to craft a review of the LC 500 - a flagship luxury coupe that represents a progressive new direction for Lexus.

The LC 500 features stunning design and Screen Shot 2017-07-17 at 11.10.02 am.jpgperformance, housing an all-new dynamic platform, a 5.0-litre V8 engine and the world's first 10- speed automatic transmission in a luxury vehicle.

The LC is also available with a next generation Multi Stage Hybrid System that redefines Screen Shot 2017-07-17 at 11.10.37 am.jpgthe hybrid driving performance in the form of the LC 500h model.

Patterson, whose carefully crafted review brings to life the features of the vehicle for all enthusiasts, said of the experience: "At first I wondered why Lexus chose me to LEX1119-22_LC Launch_1248x320px_APN (1).jpgreview the LC 500. But after one drive, I realise a car like no other, needs a review like no other. I hope it's as breathtaking as any of my best-selling thrillers, because the LC 500 deserves all that and more."

Says Michael Canning, executive creative director, M&C Saatchi: "The Lexus LC 500 automotive review deserved a level of writing to match the vehicle's level of performance. A collaboration between Lexus and James Patterson was the perfect way to bring the experience of the LC to life, as both a brand and an author who place such high importance on their respective crafts."

Says Vin Naidoo, corporate manager of marketing operations and sales, Lexus Australia: "The new LC coupe signals a new chapter for the Lexus brand as we evolve beyond a luxury automotive manufacturer to a global luxury lifestyle brand. We're delighted to have James Patterson craft his interpretation of the superior driving experience in his inimitable style."

The review will be used only in the Australian market and can be viewed here: https://www.lexus.com.au/experience-amazing.

Lexus Australia
Corporate Manager, Sales and Operations - Adrian Weimers
Manager - Marketing - Julie Hutchinson
Senior Advertising Coordinator - Zurwa Salman

Agency: M&C Saatchi, Sydney
Executive Creative Director - Michael Canning
Creative Director - Sharon Edmondston
Creative Director - Misha McDonald
Senior TV Producer - Lill Schroeder
Senior Print Producer - Henry Welch
Group Strategy Director - Michael Sinclair
Snr Strategist - Laura Kinzett
Group Head - Nick Russo
Group Account Director - Tara Goh
Snr Account Director - Lauren Trace
Project Management - Lauren Galloway
Post-Production House [Film] - Heckler
Post-Production House [Stills] - Cream

11 Comments

Maurice said:

The creatives at M&C are more like curators these days

Awesome said:

Thats a sexy looking car

Very noticeable said:

Nice spot...despite all the expected adrenaline-fueled cliches.

Ventura Spleen said:

Big deal... what utter cr***.

Merc said:

Awesome. Get someone to write what you can't. Genius.

Kat said:

James patterson - literary whore

Crafty Craftface said:

Did James craft the review? Doesn't say in the press release.

Sarah said:

Sounds like expected comments from the usual advertising trolls. I like this approach. Nice to see a car brand doing something a little different.

Local? said:

Is this an overseas commercial adapted for the Australian market?

Jess said:

I like this. Fresh approach to car marketing.

Ben said:

Saw the car in the flesh on the weekend. Stunning. But what relevance does it have to Mr. Patterson? I really can't see the link?

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