South Australia welcomes U.S. burger chain Carl’s Jr. in new spot via Black Sheep Advertising

US burger chain Carl’s Jr. has launched in South Australia with a newly launched digital campaign via Black Sheep Advertising.

Launching primarily by digital and social, a short launch video was developed that told the story of the USA coming to SA, but only bringing the good bits.

VIEW THE SPOT

It uses tantalising appetite photography of the products, mixed with animation featuring iconic American characters, with a high energy track laid over the top.

The campaign has launched via social media and has 29k views, 383 reactions and over 400 comments.

Agency: Black Sheep Advertising

Animation: Monkeystack