Stan feeds Australia’s hungry eyes in latest campaign via Richards Rose, Sydney

Streaming service Stan is satisfying Australia’s craving for premium entertainment via a new campaign launching tomorrow via Sydney independent agency Richards Rose.

Since its launch campaign starring Rebel Wilson in 2015, Stan has gone from strength to strength securing some of the world’s very best TV shows – even commissioning and producing its own homegrown Stan Originals. This latest installment of ‘The Biggest Deal in Entertainment’ platform is set to the passionate pulse of Eric Carmen’s famous 80’s track “Hungry Eyes” and features a smoldering character from a bygone era who’s captivated by the irresistible content Stan offers in 2017.

Brought to life by Australia’s foremost comedic director Tim Bullock, the audience is taken on humorous and intriguing journey of discovery through the nation’s cities and suburbia with an unapologetic nod to 80’s pizazz. 

VIEW THE SPOT

Says Adam Rose, executive creative director and founder of Richards Rose: “When we launched Stan in 2015 we had little more than a name and a bold vision to play with. Now in 2017 there is some seriously desirable content on the menu and ultimately the latest campaign is a love story – one man’s longing for Stan’s irresistible line-up. Like a moth to a flame, he and his hungry eyes do whatever is necessary to take a closer look at any Stan infused screen. We’ve had a heap of fun bringing it to market. I’d like to thank all our valued production partners – in particular Tim and the team at Scoundrel.”   

The integrated campaign launching tomorrow will be led by; an online feature, multiple length brand spots, extensive digital & social, press & outdoor, plus an array of fun contextual content executions to drive the campaign across the year.

Agency: Richards Rose

Engineer: Nathaniel Joyce

Client: Stan

Stan Creative Director: Benjamin Jones