The Natural Chip Co. launches new animated TV spot featuring Aussie animals via The Royals

NCC1.jpgThe Natural Chip Co. brand is highlighting its all-natural ingredients in an animated campaign from The Royals.

Wombats, kookaburras and platypuses are among the animals collecting only the finest, real ingredients that go into the making of The Natural Chip Company's chips, in the brand's first campaign by The Royals.

NCC2.jpgTitled "Natural Selection", the integrated campaign launches this weekend with a 30-second TVC showing the hard-working animals in a quintessential Australian landscape, gathering natural ingredients such as potatoes, chillis, peppercorns andNCC3.jpg honey, and transporting them to a large shed from which they emerge as delicious Natural Chip Co. chips. A voiceover by respected Australian actor Deborah Mailman describes the journey as it unfolds.

The integrated campaign follows a recently completed logo and packaging redesign by the brand.NCC4.jpg In addition to the TVC and digital, The Natural Chip Co. is road-testing innovative ShopaLites with 3D moulds protruding from digital screens, among other digital out-of-home executions in retail centres.

With six great tasting flavours containing 100% natural ingredients, The Natural Chip Co. products contain no artificial colours, flavours or preservatives, no added MSG and are gluten free.

Says Andy Jones, creative director, The Royals: "We love working with passionate clients at The Royals, and they don't come any more passionate than The Natural Chip Co. The naturalness in their chips is right there in their name, so it seemed natural (pun) for us to show how nature does most of the work, so we can all enjoy great tasting chips."

Says Angela Solomou, marketing manager at Snackbrands Australia: "We are very excited to support our brand relaunch with a creative work that has resonated so strongly with consumers and that has communicated our naturally great tasting brand proposition so clearly. We are looking forward to many more consumers discovering the great taste of our Natural Chip Co. chips."

Client: Snackbrands Australia
Brand: The Natural Chip Co.
Marketing Director, Snackbrands Australia: Mark Fryday
Marketing Manager, Snackbrands Australia: Angela Solomou

Agency: The Royals
Managing Partner: Dan Beaumont
Creative Partner: Nick Cummins
Creative Director: Andy Jones
Strategy Director: Clare La Palombara
Copywriter: Gareth Sweet
Art Director: Alberto Talegon
Integrated Producer: Rene Shalala
Group Account Director: Ian Hartley
Account Director: Kelso Winnick

Production Company: Passion Pictures
Director: Tulips & Chimneys
Composer: Electric Dreams
Sound: Nylon Studios


Ya blew it said:

Would have been better if they didn't use CGI.

. said:

Disagree. CG done well would've worked...this looks like arse.

Either you nail the look, or change the direction and aim for something the budget and timeline would allow. This is a complete mess. dot said:

I like it.

The animation has a certain charm to it, kinda like a story book.

Motionlab said:

Great work guys! Love the animation style..

BigA. said:

Visuals look good. Simple messaging. It'll do some work.

Mr Smiths said:

Way better than anything else in the category. This has charm. Well done.

Huh? said:

Did Passion put their juniors on this spot?

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