Woolworths launches new campaign via M&C Saatchi to celebrate return of Earn & Learn

Screen Shot 2017-07-27 at 10.28.46 am.jpgWoolworths has launched a new campaign via M&C Saatchi Sydney, which is encouraging Australians to nominate their local school or early learning centre for the inaugural Inspiring Schools Awards, as the supermarket celebrates the return of Earn & Learn.

The popular Woolworths Earn & Learn program helps schools and early learning centres obtain a variety of educational resources, including sporting, mathematics, arts, science and technology equipment.

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Says Michael James, director of stores, Woolworths: "We are proud to bring  Earn & Learn back to schools in 2017. At Woolworths our aim is to be an active contributor to the local community and we know from previous campaigns that  Earn & Learn impacts schools and early learning centres in a positive way, by providing them with much needed equipment."

The last time the program ran, 16,000 educational facilities were supported with the delivery of more than 450,000 individual items. The most popular resources category redeemed was mathematics equipment, closely followed by arts & crafts and sporting equipment.

To support the program, Woolworths customers can earn a sticker for every $10 spent in store or online until stocks last over the next two months. The stickers can then be put onto a downloadable sticker sheet or simply placed in the Collection Box at the local school or Woolworths store. The Woolworths  Earn & Learn program co-ordinator at the school can then redeem points for the equipment they need most.

Says James: "We also love seeing the great work schools undertake to inspire our future generation and we'll be recognising and celebrating their efforts also during the campaign with our very first  Inspiring Schools Awards."

Client: Woolworths
Andrew Hicks - Director of Marketing, Supermarkets
Nick Chapman - General Manager, Brand
Cassie Wheeler - Marketing Communications Manager
Jessica Syam - Marketing Communications Specialist
Rachael White - Assistant Marketing Manager
Sarah De La Mare -  Marketing Manager - Programs
Jamie Espinosa - Media Specialist
Peter O'Sullivan - Head of Public Relations, Community & Sponsorships
Menreet Kaur - Public Relations Manager

Agency: M&C Saatchi
Tom McFarlane - Creative Partner
Michael Andrews - Executive Creative Director
Paula Keamy - Associate Creative Director
Niccola Phillips - Head of Art
Rod James - Head of Moving Image
Bettina Stephenson - Senior Account Director
Lewis Harvey - Senior Account Manager
Olivia Reddy - Assistant Broadcast Producer

Production Company: The Sweetshop Films
Melanie Bridge - Director
Kim Kirby - Producer
Loren Bradley - Executive Producer

The Butchery: Post Production (offline)
Rohan Zerna - Editor
Vandal: Post Production (online)
SongZu: Mesh Sathiah, Sound - Creative Director
Music: SongZu: Let's Stick Together

PR: PPR
Annike Morgan - Director of Marketing Communications
Meghann Sinclair - Account Director

2 Comments

Like it. said:

Like it. It's fun.

Leesa said:

Are the kids in the earn and learn ad actually performing or miming / pretended

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