3M appoints PENSO as its creative agency partner following an intensive pitch process

Global growth consultancy PENSO will develop brand campaigns for 3M products after being awarded the accounts following a competitive pitch.

The Melbourne independent agency was handed the multiyear contract for 3M’s Futuro range of braces and supports and the Nexcare range of bandages, wound dressings and first aid tapes after a three-way pitch.

PENSO will develop brand campaigns including strategy, creative, digital, social and content. 3M selected PENSO based on its strategic direction and creative direction.

Says Con Frantzeskos, founder and CEO of PENSO: “3M is a company I’ve long admired as a titan of global business. We’re delighted to have been selected to partner with them on their brands and bring our strategic and creative approach to help them continue to grow in Australia and New Zealand.”

Says Melissa George, digital marketing manager, consumer and office division, 3M ANZ: “PENSO clearly demonstrated an understanding of the Futuro and Nexcare brands and the positioning they presented stood out. We are looking forward to working with them.”

PENSO grows businesses using strategy, creative, digital and design all underpinned by marketing science. With offices in Melbourne, Dubai and San Francisco, PENSO’s clients includes Emirates, Cargill, Hilton Worldwide, Australian Unity, ANZ and MYOB.