AFL star Jimmy Bartel fronts new Bonds Underwear campaign via The ARC Factory

170409_BONDS_S08_18093 web res (1).jpgJimmy Bartel has been announced as the face of Bonds underwear, starring alongside his son Aston in the campaign via The ARC Factory.

Bartel joined the Bonds family earlier this year for the launch of Bonds Baby Search and now takes over the reins from sports legend Pat Rafter. With big shoes to fill, Bartel can be seen modelling Bonds latest collection of Men's underwear that caters to men of all tastes.
170409_BONDS_S09_18342 web res (1).jpg170409_BONDS_S10_18434 web res (1).jpgBartel is a three-time AFL premiership player, Brownlow medallist, Norm Smith medallist and recently retired from football to focus on his family, his son Aston and matters close to his heart, such as domestic violence. Redefining masculinity, the ex-Geelong Football Club champion is campaigning to reduce Australia's shocking rates of domestic violence, and is questioning old notions of what it is to be a `man'. Named as AFL's sexiest player 7 times, Bartel appears at ease in the new Bonds campaign, modelling its latest range of Men's underwear and apparel. Another hero of the campaign is Bartel's 20-month-old son Aston who is a natural in front of the camera modelling Bonds collection.

The announcement of Bartel as the face of Bonds Underwear lands just in time for Father's Day as Dads around the country celebrate their families.

Creative: The ARC Factory
Photographer: Nick Leary

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