Air New Zealand targets homesick Kiwi expats in newly launched content film via Host, Sydney
August 14 2017, 3:45 pm | | 5 Comments
100% of New Zealanders not living in New Zealand suffer from homesickness, so Air New Zealand via creative agency Host Sydney, has enlisted the services of Kiwi television heartthrob Dr. T.K. Samuels to cure expats living in Australia of this very real illness.
In the campaign Dr. T.K. Samuels, star of New Zealand’s favorite medical drama Shortland Street, delivers a public health announcement on homesickness.
The announcement is followed by a number of short films where the iconic Kiwi doctor helps get viewers on the runway to recovery by prescribing one of Air New Zealand’s great deals. The campaign is supported by a 48 hour sale to New Zealand.
5 Comments
I think there needs to be a public health announcement about Host – “Does Host still have a pulse?” Not so long ago, it was an agency with its finger on the pulse. Shame
I think there needs to be a public health announcement about Host – “Does Host still have a pulse?” Not so long ago, it was an agency with its finger on the pulse. Shame
cc Barnaby Joyce
Don’t lusten to those duckheads, thus us awesome!
Needed Dr Ropata