highlights its 'Screamin' Good Deals' in first TV campaign via SO Productions

p1qLV9mNjjLsq_INvpi1v8RkcFlRFcyhE6JyFk-tbz497v-A1t8h1mJ8FXR-kwK4VdypXKGhfJA9SPkZDjTW9sPAHcwpqB1D4_7Qt0JnL5WeaZLrHQQLIr-JOkaJm3t74vvj8jxV.jpgAustralian e-commerce site has launched four new TV spots in its first ever brand TV campaign via SO Productions. The campaign aims to raise consumer recognition of and its 'Screamin' Good Deals'.

The core message is all about 'Screamin' Good Deals' and the creative drives this home. In four separate 15 second spots, viewers see the simple question asked, "Where'd ya get that?", triggering a "Caaaattttcccchhhh" screamfest.The four spots are set in a hospital surgery, a yoga studio, a church and a public bathroom.

The first spot begins with two men in a public bathroom using the urinal, one character looks down and says 'nice watch, where'd ya get it', the response, "Caaaaattttccchhhh!" The two go back and forth "Caaaattttcccchhhh?" " Caaatttttcccchhhh!",, Screamin' Good Deals.

Says Ryan Gracie, head of marketing, Catch Group: "People are always asking the question 'where'd ya get that....': It's part of the Aussie vernacular. is Australia's largest online retailer with over 50,000 products on offer across a range of categories such as technology, fashion, sports, homewares, so chances are whatever you've bought you could have bought from Catch. Offering great brands and products at fantastic prices is what we do, and we want the reflex answer to 'where'd you get that...' to become 'Caaaaattttccchhh'."

The campaign will air on Channel Nine in prime time Today Show, Nine News NOW and A Current Affair, there will also be activity on 9Go, 9Life & 9Gem. TV activity will be complemented with strong digital campaigns across 9NOW, YouTube, Facebook and programmatic video.

Extending across channels, Catch will run radio and metro outdoor. The radio campaign will include a promotion that calls out for people to create their own version of the TVC, upload it to social accounts with the hashtags #catch & #screamingooddeals for the chance to win cash prizes, worth up to $10,000.

Creative: Gabby Leibovich, Ryan Gracie
Director: Andrew Coyle
Producer: Trevor Holcombe
Executive Producer: Ryan Gracie
Media: Max & Partners
PR: The PR Group


Shakes head ... said:

Yes for cut through. But absolutely a no for good taste. There's already a poo ad , now there's a wee ad. Use church and show total disrespect. Show surgeons as idiots and yoga class full of them. Worse... not funny. Depressingly will probably work.

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