Dark Mofo festival founder to challenge Billy Blue School of Design students with real-life brief

darkmofoaureview.jpgIn an exciting development for students at Billy Blue College of Design at Torrens University Australia, a collaboration has been formed with Dark Mofo 2018, the renowned winter festival in Hobart.
 
A celebration of ancient winter rituals, mythology, religious and secular traditions, darkness and light and birth, death and renewal, Dark Mofo will be in its sixth year in 2018 and attracts international artists, thought leaders and musicians alongside light, food, film and fire installations.
In the lead up to Dark Mofo 2018, Billy Blue design students will work with the festival's creative director Leigh Carmichael on a significant design and branding project for one of the showcase events next year which will be dedicated to the postcolonial experience in Tasmania.
 
Says Professor Justin Beilby, vice chancellor, Torrens University Australia: "Students will work together to conceive a visual identity for one of Dark Mofo's major sub-brands, developing a broad suite of creative assets for use across platforms including print media (signs, invitations, posters, programs), website, video and television, apparel and merchandise and digital and social media."
 
With its visually-driven, experimental approach and commitment to updating branding each year to reflect the program's themes, Dark Mofo is the ideal platform for aspiring design students to hone their skills on an authentic project which will deliver measurable results and markedly improve their employability.
 
Says Beilby: "This type of real-life brief is a prime example of our commitment to students' 'hands-on learning'. By participating in projects with genuine clients, and producing creative work which will play a role in the promotion and success of an iconic event, our students gain the type of experience which cannot be learned in a classroom environment."
 
The new collaboration between Billy Blue College of Design and Dark Mofo will see the academic and artistic worlds collide and collaborate to provide a genuine response to a real creative brief - just as graduates of Billy Blue will respond to design briefs in their future careers.
 
Adds Beilby: "It is this type of work, which develops soft-skills and client relationships, as well as building students' portfolios, which makes Billy Blue School of Design graduates stand out to potential employers after completion of their studies."
 
This latest collaboration is just one of many industry connections Billy Blue College of Design has created to help bridge the gap between education and the world of work, and increase students' employability upon graduation. Some of the other industry partnerships available to students of Billy Blue College of Design include, MTV Networks Australia, Frost* Design, Landor, Hassell and Soap Creative and the ABC Network.
 
Dark Mofo will take place in Hobart from June 15-24 June 2018.
 
Torrens University Australia has 3 trimester intakes per year for both full-time and part-time higher education degree and vocational diploma students. Enrolments are now open for T3, commencing on 18 September 2017.

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