Dimetapp launches multi media weather activated campaign for new Ultra Plus brand via Matterhorn
Matterhorn Communications has launched a new marketing campaign for ‘Dimetapp Ultra Plus’.
The campaign position’s Dimetapp Ultra Plus as a new product, that provides liquid fast relief from tough cold & flu symptoms and also supports immune health, by providing an additional liquid capsule that comes packed with multivitamins including zinc plus ginseng.
Says Ashok Murthy, M.Pharm; MBA marketing manager – respiratory, ANZ: “Dimetapp Ultra Plus is a great product in more ways than one. Firstly it helps relieve cold & flu symptoms because its fast acting Liquid Capsule ensures you ‘feel better fast’. Plus it also provides ‘Immune Support’, which helps ensure you don’t get caught up in the dreaded winter cold and flu cycle. With a great new multi media campaign, new packaging, new products and distribution in Woolworths, Coles, Chemist Warehouse and Community Pharmacies like Terry White Chemists & Priceline, the future for this local Pfizer initiative is looking very healthy, in fact early sales results are very encouraging, this is the start we all hoped for.”
Says Matt Kemsley, co-founder, Matterhorn: “When you have a new product like Dimetapp Ultra Plus which provides consumers with so many unique benefits, the best thing you can do is let the product speak for itself, so that’s what we did.”
The campaign features TV, pre-rolls, in-store, online and a weather activated digital campaign in key digital out of home sites. Dimetapp Ultra Plus is available in Coles & Woolworths and local pharmacies.
Creative Agency: Matterhorn Communications
Production Company: PlayFilms
Media: Ikon Communications
7 Comments
That’s almost as good as Shake and Vac
Wow. If ‘cheese’ sells, this is good, I guess… ugh
Tough category, not bad, seen a lot worse.
When will agencies have the balls to push back on such rubbish.
Funny.
Ticks a box large enough for a man to wear.
Interesting