Google-Facebook ad numbers don’t add up
August 28 2017, 9:39 am | | No Comments
By Mark Ritson
Adjunct Professor of Marketing at Melbourne Business School
Don’t be fooled by Google and Facebook’s protestations at last week’s Senate select committee on the future of public-interest journalism. They really are taking all the advertising growth in digital.
One search company and one social media platform took almost 90 per cent of the growth in ad revenue in Australia last year. And that’s a conservative estimate.