IAB Australia launches three new glossaries to help simplify and inspire digital advertising

IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Marketers can test their own knowledge in a specially designed quiz to accompany the launch of the glossaries and have the opportunity to win a free ticket to IAB’s inaugural Measure Up conference to be held in October.

Says Danielle Uskovic, head of digital, Lenovo, APAC: “IAB Australia’s series of Glossaries, designed to create a common language, will be an invaluable tool for both my team and the wider market. Digital advertising has so many strengths from being timely, efficient, measurable and personalised; but it can be complex. This is a fantastic initiative to help drive forward the digital advertising industry.”

Says Vijay Solanki, CEO, IAB Australia: “We need to ensure that disparate and confusing jargon is eliminated from the industry and drive understanding and awareness of the key metrics and standards across all aspects of digital marketing.  Our efforts to help digital marketers in Australia are gaining momentum and today’s glossary launches are just the latest in a series of recent initiatives.”

In the last month alone, the IAB Australia has  launched the world’s first Daily Content Ratings with Nielsen;  launched an Advertising Awareness Glossary designed to foster better understanding of the metrics that gauge the impact of ad investments; and announced its inaugural full day measurement conference, Measure Up, which will take place on October 10 in Sydney.

Says Solanki: “I joined IAB Australia a year ago with a clear vision of helping to simplify and inspire and it is incredibly satisfying to see the hard work of the IAB team and its reinvigorated council members being realised. The four Glossaries that have been launched in the last month have involved over 54 companies and 67 members across four IAB Councils, demonstrating the power of our collaborative network.”

The Glossaries can be downloaded here.