Industry SuperFunds launches latest 'Compare the Pair' campaign via The Shannon Company

Screen Shot 2017-08-14 at 8.09.46 am.jpgIndustry SuperFunds is set to launch the third generation of the famous "Compare the Pair" advertising campaign via The Shannon Company, to remind Australians what to look for when choosing a superannuation fund.

Says Bronwyn Hooton, senior manager brand and marketing, Industry Super Australia: "For well over a decade this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term."

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Hooton said the challenge was to give such a well-known campaign a new lease of life: "The team has done a great job of giving viewers something fresh, with a touch of intrigue."

Client: Industry Super Australia (Bronwyn Hooton)
Creative Agency: The Shannon Company (Emma Hill)
Production Company: The Shannon Company
Director: James Shannon
Producer: Beaver

1 Comments

A new broom sweeps clean said:

Wow, that campaign has moved along in leaps & bounds.

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