KFC positions the new Zinger Mozzarella Burger as a 'burger for grown ups' in new spot via Ogilvy

Screen Shot 2017-08-11 at 8.38.52 am.jpgKFC Australia has launched its latest TVC for the new KFC Zinger Mozzarella Burger via Ogilvy, Sydney.

The spot, which samples Blondie's 'One Way or Another', positions the product as 'A Burger For Grown Ups'.

VIEW THE SPOT


Zinger Mozzarella Credits as below:
Client: KFC Australia
Marketing Director: Annabel Fribence
Marketing Manager:  Ruth Taylor

Agency: Ogilvy, Sydney
Group Creative Director: Shaun Branagan
Art Director: Carl Robertson
Copywriter: Tristan Viney
Agency Producer: Sophie Stone

Production Company: The Sweetshop
Director: Kathi Prosser
DOP: Alex Dufficy
Producer: Peter Kearney
Production Manager: Leilani Tomaszewski
Post Production Producer: Tivoli Conway
Editor: Grace Eyre
Colourist: Christine Trodd
Flame Artist: Heather Galvin
PR: Ogilvy Public Relations Sydney
Media: Mediacom

13 Comments

what? said:

Complete non-sensical shit.

fgsfds said:

I don't get it at all. Obviously a weird mish mash of client opinions, research and a naturopathic dilution of what was probably a decent creative idea.

Just like the burger said:

This is so bad

What what said said:

Que?

Groucho said:


What it means is having exhausted the supply of gastronomical losers who feed this shit to their kids who are realising obesity and type 2 diabetes are real they are now trying to convince them that they are merely grown up choices.

Well said:

Well that was well worth the money, time and effort and ustifies a big announcement on campaignbrief to show off for all involved...

.......... NOT.

All names on this list above should be embarrassed with this piece of crap.

Hey KFC, spend the same amount of cash on a hungry indie content team and see what happens. I am honestly shocked at how bad this is and can only guess how much money went into producing it.

Ogilvy is redundant. Goodbye.

nose knows said:

their work has gone to shit this year

Brave New World said:

So new burgers are now positioned and not just advertised anymore? ...Help!

Genius said:

Just brilliant. An ad for our times

Zing! said:

That's a real fizzer.

Plucka Duck said:

Even I'm embarrassed from this...

Stereotypically lazy said:

At least it’s not racist.
KFC and Ogilvy seem to think that darker faces are only fit for menial jobs.
White people as the passengers too, just to reinforce the stereotype.

https://www.youtube.com/watch?v=vXwUDIPvHR8

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