Mitsubishi Motors goes on an off-road adventure in new Pajero Sport campaign via Richards Rose

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IMG_1784 (1).jpgMitsubishi Motors Australia shows how invigorating an off-road adventure is in its latest Pajero Sport campaign via independent agency Richards Rose.

Since launching its ‘Built for the time of your life’ platform in September 2016, Mitsubishi has seen a positive shift in consideration as well as achieving significant sales growth across their SUV range. The latest installment of the campaign builds on Mitsubishi’s proven 4WD credentials.

Directed by Jonathan Nyquist of McFly, we travel with three middle-aged mates who rediscover the youthful feeling that comes from putting the new Pajero Sport through its paces.

Says Adam Rose, executive creative director and founder, Richards Rose: “We all love a good road trip but there’s nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive.”  

Says Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia: “The Pajero brand is iconic and Pajero Sport continues that tradition”.  

The campaign is made up of TV, digital & dealership collateral.

Client: Mitsubishi Motors Australia

Head of Marketing Communications: Darrell Jacobs

Marketing Communications Manager: Daniela Querzoli

Agency: Richards Rose

Executive Creative Director: Adam Rose

Creative Director: Chris Johnson

Head of TV and Content: Tanya Hairman

TV Producer: Amber Francis

Group Account Director: David Hallett

Account Director: Vince Prochilo

Production Company: McFly

Director: Jonathan Nyquist

Producer: Honae MacNeil

DOP: Matt Toll

Editor: Toby Denneen

Post Production: Blockhead, Sydney

VFX Supervisor: Stefan Coory

Producer: Greg Fyson

Sound: Rumble Studios

Composer: Johnny Green