NAB drafts the next NAB Mini Legends in newly launched spot via Clemenger BBDO, Melbourne

Screen Shot 2017-08-18 at 8.18.26 am.jpgThe 2017 NAB Mini Legends Draft, created by NAB and Clemenger BBDO Melbourne, has now been completed, with more than 550 of Australia's mini sporting legends vying for a spot on the team.

Launched in June, the Draft saw a public call-out for kids to star in this year's campaign by submitting a video audition of them emulating their favourite footy player.

The lucky stars will now feature in the next phase of the campaign, launching today, which will feature a mini Dustin Martin, mini Moana Hope, mini Nic Naitanui, and mini Eddie Betts.

VIEW THE SPOT
Screen Shot 2017-08-18 at 8.19.19 am.jpgNAB general manager of brand experience, Michael Nearhos, said the NAB Mini Legends activity is driven by NAB's passion toScreen Shot 2017-08-18 at 8.19.30 am.jpg support the kids, players and fans of AFL.

Says Nearhos: "Following the success of last year's campaign, we're very excited to bring it back with a few new twists."
 
The campaign, launching across TV, print, digital and social channels, captures NAB's commitment toScreen Shot 2017-08-18 at 8.18.37 am.jpg supporting footballers from NAB AFL Auskick through to the big time in the AFL and the AFLW.

NAB chief marketing officer, Andrew Knott, said he was excited toScreen Shot 2017-08-18 at 8.18.46 am.jpg see the second round of NAB Mini Legends come to life.

Says Knott: "We're excited to be launching our next NAB Mini Legends campaign that captures NAB's support of footy at all levels. Through our partnership, we back kids as they play theirScreen Shot 2017-08-18 at 8.18.54 am.jpg first game of Auskick right through to the big time, whether that be in the AFL or the AFLW."

Clemenger BBDO Melbourne creative director Rich Williams, said the level of interestScreen Shot 2017-08-18 at 8.19.01 am.jpg in the NAB Mini Legends Draft competition was fantastic.

Says Williams: "The response was incredible. The campaign really brings to life everything that's great about the game. We hope to continue to inspire the next generation of AFL and AFLW stars through this activity."

NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. NAB also sponsors NAB AFL Academy and NAB AFL Rising Star. Earlier this year, NAB proudly became the naming rights sponsor for the NAB AFL Women's competition.

Client: NAB       
Chief Marketing Officer: Andrew Knott
General Manager, Brand Experience: Michael Nearhos
Head of Group Brand: Faycal Ben Abdellaziz
Manager, Brand & Sponsorship Communications: Sue Brailsford
Consultant, Brand & Sponsorship Communications: Alastair Sykes
Consultant, Brand & Sponsorship Communications: Katelyn Bannister
Consultant, Sponsorship Portfolio: Sophie Knowles
Analyst, Brand & Sponsorship Communications: Grace Gribble
Senior Consultant, Brand Identity: Minh Tang
Manager, Brand Identity: Susanna Hondrokostas
Manager, Brand Content: Shahn Welsh
Team Member, Brand and Sponsorship Communications: Agau Kuek
       
Creative Agency: Clemenger BBDO, Melbourne
Chief Creative Officer: Ant Keogh
Creative Chairman: James McGrath   
Creative Director: Ant Phillips   
Creative Director: Rich Williams   
Creative Director: Luke Thompson   
Creative Director: Rohan Lancaster   
Senior Planner: Sam Mackisack   
Planner: Ryan Smith   
Executive Producer: Sonia von Bibra   
Senior Producer: Jess van Roosendaal   
Senior Producer - Print: Michael Travers   
Agency Producer - Digital: Ella Huang       
Head of CRM: Gayle While   
Group Account Director: Ben Knighton   
Account Director: Freya Page   
Project Director: Atlanta Panton   
Account Manager: Joel Morgan   
Project Manager: Tania Babiolakis   
   
Production Company: Revolver       
Director: Stephen Carroll
Producer: Tobias Webster
Executive Producer: Pip Smart
Managing Partner: Michael Ritchie
DOP/Cinematographer Stefan Duscio
Post Production Company: The Butchery & The Refinery
Editor: Johanna Scott The Butchery
Grade Artist: Martin Greer
Flame Artist: Eugene Richards
Music Production Company: Level Two Music
Music Track & Artist: Yodelling Mozart - Mary Schneider       
Photographer: Christopher Tovo (TOVO)
Retoucher: Mike McCall & Steve Pratt
Sound House: Flagstaff
Sound Designer/Engineer: Paul LeCouter   
Casting: Chameleon Casting

4 Comments

Zac Dawson said:

Moana Hope getting a kid in this years ad is actually worse than Zac Dawson getting a potato playing him.
She was universally the biggest flop of the AFLW season... Erin Phillips too touchy?

And then the random Blighty? Huh? Just missing a Helen D'Amico stripper.

The Contrarian said:

The first ad surprised and charmed us.

That should have been the end of it.

Stan Lee said:

it's still fun
Quite like the Blighty throwback, the dads will love it

Gracie said:

Go Moana. So great to see you portrayed in the NAB ad. You were such an ambassador to AFLW when it started, and people loved you.
This ad is for football greats and what they have contributed to AFL/W, sadly you will never be portrayed Zac.

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