Property website relaunches as view.com.au with new look and positioning via The Sphere Agency

Property website realestateVIEW.com.au is relaunching with whole a new look, positioning and name: view.com.au via The Sphere Agency.

Currently Australia’s third most popular website for property listings, View has bold plans to increase it’s market share in the Australian online marketplace.

Conceding that the brand’s previous name was too easily confused, the campaign features a new look logo to hero the new name.

Says Michael Abdel, founder and executive creative director, The Sphere Agency: “Property is all about location. View helps users navigate the complicated property market, providing data and insights that help them make well-informed decisions. This navigation and location element is brought to life in a simple and bold logo that features a location services icon inside the V of View.”

Working with partner PR agency, Isle of Lime, Sphere will be launching the new campaign for View, featuring the new positioning “The property insights site”. The campaign focuses on the many insights that consumers can find on View – such as reliable, customisable price estimates and the sales history on every address in Australia.

Says Enzo Raimondo, CEO, View CEO:  This campaign is all about letting consumers know that they can find all the information and insights they crave on View. A major feature will be the ablity to research any property in Australia and construct a price estimate. Consumers will also have access to the latest price trends and demagraphics. We want to assist Australians with their biggest purchase by providing as much data possible for each property, street and suburb in Australia.”

Says Lina Cabai, founder and director of Isle of Lime: “In the coming months View will continue to develop additional tools and features that will benefit the customer’s experience and confidence in the research process.  We look forward to telling those stories, helping View build more visibility, advocacy and influence in the market.”