Social media star Tash Oakley stars in Bonds' new Mash Up campaign via The ARC Factory

Screen Shot 2017-08-09 at 1.11.51 pm.jpgBonds has announced Tash Oakley as the face of its new Mash Up campaign, showcasing the brands new hipster range of underwear via The ARC Factory.

Oakley is the perfect representation for Bonds, with her fun-loving attitude and down to earth personality shining through in the campaign.

Oakley rose to fame in the social media world as one half of the duo A Bikini a Day, alongside her best friend and business partner Devin Brugman. The pair have since forged a successful career spent globe-trotting in their favourite swimwear, whilst managing their businesses A Bikini a Day, Monday Swimwear and Monday Active. This time Oakley shines as the face of Bonds's new underwear campaign, following in the footsteps of a long list of esteemed Bonds girls including Miranda Kerr, Ruby Rose and Kelly Gale.

Says Emily Small, Bonds: "We signed Natasha Oakley as our new underwear model as we love her energetic attitude and she sheds a positive light on body confidence and self-acceptance."
image001.jpgBonds believe Oakley has really carved a niche as a role model for healthy bodies and positive attitudes through her blog and Instagram.

As social media continues to be a strong driving force in the way consumers make their purchasing decisions, aligning with influencers like Oakley allows Bonds to tap into and talk directly to their target demographic for the range. Extending their reach beyond print and social, the alignment allows Bonds to wield Oakley's influence on social media and engage with Tash's following.

Bonds' new Mash Up range is a collection of fun, printed Hipster underwear that encourages customers to mix and match and customise their look. The range is full of colourful prints and bold colours, which can be worn together or mix and matched to create a personalised look. The Mash Up Hipster underwear collection launches on bonds.com.au and in-stores this week.

Creative: The ARC Factory
Photography: Nick Leary

3 Comments

Fundies said:

I feel sorry for Bonds, I really do. If only they had an angle they could lean heavily on in every single execution like, oh I don't know and this is just off the top of my head, attractive women in their undies.

Until then I guess they're stuck with differentiating themselves by talking about stuff like product quality and design, local manufacturing and brand heritage.

Instagrommet said:

Sorry, who is she?

Famous for tits said:

Shoulda got the chick from Bikinis Tokyo, much hotter

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