TBWA Sydney and Maud takes out the Agency of the Year title at the 26th annual ACA Awards

TBWA Sydney & Maud have been named Agency of the Year at the 26th annual Australasian Catalogue Association (ACA) Awards, held last Friday night.

The awards recognised the creative skills of up-and-coming talent and industry leaders.

Creatives, retailers, producers and agencies were amongst a record attendance of 734 guests all awaiting to hear who had been crowned ‘Agency of the Year’.

TBWA Sydney and Maud were successful in securing the award for ‘Agency of the Year’. The agency had a big year winning another four awards for David Jones with ‘Catalogue Retailer of the Year – up to 1.5M’, ‘Kitchen and Home Interior’, ‘Chain and Department Stores’, and ‘Online Retailers’.

TBWA Sydney & Maud took the title over tough competition with the finalists including Clemenger BBDO for Myer, AJF Partnership for Vintage Cellars, and Plump + Spry for Grand Central Shopping Centre.

Says Jenny Calcott, production designer, TBWA: “We are honoured to win the title of Agency of the Year. We’re very proud of our efforts and are thrilled to be among such credible names. Well done to the TBWA team for producing outstanding work over the past year. We are excited for the year ahead.”

Clemenger BBDO and the BCF in-house team took out the Award for the prestigious ‘Judge’s Choice’ for its work on ‘The BCFing Winter Fashion Collection’ for BCF (Boating, Camping and Fishing).

Says Emma Yerbury, marketing coordinator at BCF (Boating, Camping and Fishing): “We are truly grateful to be awarded Judge’s Choice for 2017. Our strategy proved to be successful as we worked together to combine a strong range with engaging creative and product range to intrigue customers.”

Says Kellie Northwood, chief executive officer, ACA: “Tonight is an important night in the catalogue and letterbox marketing industry as we celebrate the powerful work from retailers, agencies, printers and distributers, and their marketing throughout the year. As 69% of the population engage with catalogues, it is amazing to celebrate those across Australian and New Zealand who are working this channel harder every year. A big congratulations to TBWA Sydney & Maud for being awarded with ‘Agency of the Year’. A well-deserved award for their outstanding work.”

The Major Australasian Catalogue Awards Winners and Finalists:

Agency of the Year (Sponsored by Fairfax Media)

Winner TBWA Sydney & Maud

Finalists Clemenger BBDO, AJF Partnership, and Plump + Spry

Best Young Designer (Sponsored by Sierra Delta and PMP Limited)

Winners Zoran Serovski and Kathrina Mabilangan of Chemist Warehouse

Finalists Kate Cochrane of Kmart, Emma Borlase of Target, and Jasmine Holm of TBWA Sydney & Maud

Best Young Talent (sponsored by Stora Enso)

Winner Leah Mammoliti of Redhanded

Finalists Natalie McAdam of Kmart, Genevieve Blackman of Dan Murphy’s, and Hannah Toole of Target

Judge’s Choice (sponsored by PMP Limited)

Winner BCF – Boating, Camping and Fishing – ‘Camp Couture’ produced by Clemenger BBDO

Finalists Kathmandu – ‘The Summit’ produced by Kathmandu In-House Team, The Kitchens – ‘The Kitchens Autumn 2017’ produced by Plump + Spry and Kidstuff – ‘Play Summer/Autumn 2017’ produced by Born and Raised

Catalogue Retailer of the Year – up to 1.5m (sponsored by Norske Skog)

Winner David Jones – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud

Finalists Myer – ‘Remember When’ produced by Clemenger BBDO, BCF – Boating, Camping and Fishing – ‘Camp Couture’ produced by Clemenger BBDO and BCF In-House Team, and Kathmandu – ‘The Summit’ produced by Kathmandu In-House Team

Catalogue Retailer of the Year – up to 3.5m (sponsored by Norske Skog)

Winner Chemist Warehouse – ‘Prices are Falling’ produced by Chemist Warehouse In-House Team

Finalists Kmart – ‘Fit For Every Day’ produced by Kmart In-House Team, Dan Murphy’s – ‘Buyer’s Guide’ produced by Hardie Grant, and Coles Supermarkets ‘Happy New Year’ produced by Whippet.

For a full listing of Winners and Finalists go to www.catalogue.asn.au/awards.