Unibet Australia takes inspiration from pop culture film + TV in new spots via Chimney

Screen Shot 2017-08-09 at 10.39.05 am.jpgUnibet Australia has launched its latest ad campaign, showcasing their 'no fuss' approach to being an expert provider of stats & insights.

Teaming up with local production company, Chimney Group, the campaign consists of short parodies of relatable characters who reference sporting rivalries in some interesting ways.

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The campaign launches their 'Expert Edge' statistics & insights platform, offered via the Unibet Australia website & app, using the tagline: "There are easier ways to get the Expert Edge".

Says Julian Timmins, head of marketing and operations, Unibet Australia: "Australian punters are the smartest in the world and these days they expect relevant information delivered on demand to make their betting decision on the go. Unibet customers can get the Expert Edge with the touch of a button to help them back more winners. Hopefully punters still associate these communications with punting despite them being devoid of three blokes in a pub, super slow mo close ups and 80s glam rock."

Says Mårten Lindsjö, creative director, Chimney Group: "Too often, we see the betting industry rely on outdated stereotypes. It's refreshing to connect with the audience in a nostalgic, yet playful way."

Chimney Group's, Buster Friberg, directed and edited the spots, while also overseeing the integrated campaign.

"In Search of the Expert Edge" goes live this week, comprising of 5 x 15 sec Pre-Roll, 5 x Radio, plus Digital, OOH & Social.

Client: UNIBET AUSTRALIA
Head of Marketing & Operations: JULIAN TIMMINS
Creative Lead: MATTHEW DEANGELIS
Marketing Manager: RENEE KRAAKMAN
Digital Marketing Manager: IAN TUI

Production Company: CHIMNEY GROUP APAC
Managing Director: BO THORP
Executive Producers: ROSIE PARKER & TARYN MUELLER
Creative Director: MÅRTEN LINDSJÖ
Director: BUSTER FRIBERG
Producer: OLIVIA WALLACE
Digital Producer: ALEXANDER BIGLANDS
Director of Photography: SEAN RYAN
Art Director: BOU
Wardrobe: SANDRA BURCUL
Post Production: CHIMNEY GROUP APAC
Editor: BUSTER FRIBERG
Grade: MILES LEMBKE
Online: YVETTE PAXINOS
Sound: RUMBLE STUDIOS
Audio Engineer: CAM MILNE
Audio Producer: SHARIKA TOTH

9 Comments

Where did all the good work go? said:

Does anyone else feel like the Australian market is churning out some seriously sh*t work these days? Where did all the big ads go? Just these low budget numbers, that don't even do the jobs their client is paying for.

@where did all the good work go? said:

Agree. But here's the thing
Budget's are a third of what they were less than a decade ago.
Clients want more for less
Thinking that with the internet and social media - they need to be constantly releasing visual content.
Advertisers deliver on this with half baked scripts.
Try and shoot something where there isn't even the money for a proper location.
Try and shoot something where there isn't even the money for decent talent.

Yes there are better TVCs being made elsewhere in the world but they'd be facing the same issues we are in regard to a hunger for content.

If the industry continues this way - we will stagnate. The way we are going there is no room for anyone to experiment or practise and hone their craft. We will have a generation of Australians with some of the worst CVs in history.

The old 'There are easier ways' way in... said:

How many times have we seen this tired old construct!! Seriously, this is first thought stuff.
Also, if you're going to parody films that were produced with lots of dosh, you kind of need to have similar production values.

Hmm. said:

No copywriters? It shows.

Direct to client work is fine, but refine the idea first before blowing the budget on art department.

Horrific said:

Not only does this open your client up to risk of copyright infringement, it also looks like a cheap rip-off to the viewer.

It really isn't that expensive to get a license with the movie studios. This is just pure laziness.

Captain Risky said:

I can guarantee the owners of these IP's would not sign off on use in a betting/gambling advert. This is risky.

Ah yes! said:

The old

"There are easier ways to......."

Latte sipping neckbeards said:

It's just an ad....for a betting company ffs... and probably the first betting ad i have seen that I can relate to and not immediately cringe and change the channel like other heavier hitting companies...an ad that didn't involve some suave pretentious geyser or obnoxious bogan that I wanted to glass.

Passed over agency said:

Live fast, eat ass.

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