World Vision Australia appoints Havas Melbourne as media agency following a four-way pitch

Australian international humanitarian aid organisation, World Vision Australia has today announced Havas Melbourne as its agency of record, following a competitive pitch involving four Melbourne agencies.  

The intensive pitch process was initiated by World Vision who wanted identify a partner to help them drive an organisational-wide digital transformation.

Chief marketing officer at World Vision, Teresa Sperti, said she was excited to appoint the Havas team: “Havas stood out from the other agencies with their straight-talking approach, their passion for our cause and the creativity of their thinking.

“It was an intensive evaluation process but they demonstrated a clear understanding of our needs and have the right mix of skills to help us evolve our media strategy and spend our media investments wisely.”

Says Matt Houltham, group managing director, Havas Melbourne: “It is a rare opportunity to work with a brand that makes such a difference to people’s lives, so we are thrilled to be joining Teresa and her team to help them strengthen their media approach.”

The win adds to a growing portfolio of media clients within Havas’ Melbourne office following recent wins including tyre manufacturer Michelin and energy provider Momentum Energy.