Zafarelli teaches viewers how to say 'Hello' in Zafarelli in new work via Black Sheep Advertising

Screen Shot 2017-08-15 at 10.51.46 am.jpgPasta brand Zafarelli has launched its latest campaign via Black Sheep Advertising.

Positioning Zaferelli with a strong, impactful tagline of 'The only Italian you need to know', the word Zafarelli in fact is the only word used in the spots. The focus of Zafarelli Town was to invigorate the brand.

VIEW THE HELLO SPOT
VIEW THE PLAY CARDS SPOT
VIEW THE PROPOSE SPOT
VIEW THE DIRECTIONS SPOT
VIEW THE TIME SPOT
VIEW THE STYLE HAIR SPOT
How to say Hello in Zafarelli kicked off the campaign with exuberance and energy; some old Italian glamour and superb casting. Local talent and locations were cleverly disguised to create the Zafarelli Town.  

Six different scenarios were created and released over the duration of the campaign.

Zafarelli Town has boosted social media metrics for Zafarelli with a social reach up by 3.8m YTD and page impressions up 4.2m YTD, which equates to 60,656% lift after its first month since release.

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