303 MullenLowe Mediahub appoints Publicis One’s Tom Rankin to general manager, media

September 22 2017, 9:37 am | BY Ricki Green | No Comments

Tom Rankin_low res.jpg303 MullenLowe Mediahub has appointed Tom Rankin as general manager, media, responsible for managing client relationships with TK Maxx, Harley-Davidson, Fujitsu Australia, Braintree, Netflix and Western Union, among others.

Rankin is a highly respected media professional who has partnered with some of Australia’s biggest brands as group director at UM Sydney, following seven years at IKON Communications as communications director.

Says Andrew Livingston, chief media officer at 303 MullenLowe Mediahub: “Tom brings a wealth of experience to the business having honed his media expertise with the likes of LEGO, Meat & Livestock Australia, CommBank, Sony Pictures and many other leading brands.

“As we continue to strengthen our media-only credentials, Tom will play an important role in not only adding weight to our media offering, but also support our vision to build an integrated proposition that taps into 303 MullenLowe’s creative capabilities.”

Says Rankin: “Looking at where the advertising world is headed, I believe a full-service model is the future for communications agencies. I’m excited to be in an environment where we can solve any media challenge using a mix of creativity, PR and great thinking.”

Rankin has over 14 years’ experience as an Australian media executive, and joins 303 MullenLowe Media from a six-month role at Publicis One, where he was group business director.

303 MullenLowe announced its alignment with the global MullenLowe Mediahub network in May 2017. Since then, it has ramped up its media team with Sasha Neame joining as digital media director; Bec Oliver joining as media director; Lucinda Kitney as media planner/buyer; and Ali Mackellar, digital media coordinator.

Says Nick Cleaver, CEO of 303 MullenLowe: “Tom will work closely with our clients to inject creative thinking into their media strategies. This is our real point of difference: the power of creativity born of analytics and data insights.”

Globally, Mediahub employs over 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.