Australian fintech Netwealth unveils new identity + digital platform via PUSH Collective and MASS

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Screen Shot 2017-09-19 at 10.00.29 am.jpgAustralian fintech Netwealth has launched a new identity by brand consultancy PUSH Collective, with digital agency MASS leading the design execution of the digital platform.

 

With a successful superannuation and investment platform and more than $14.5b funds under management and administration, Netwealth identified a need to complement its technical innovation with a renewed brand strategy to achieve their evolving growth strategy.

Screen Shot 2017-09-19 at 10.00.37 am.jpgPUSH was appointed to overhaul the expression of the Netwealth brand ­- a brand that did not to reflect the success of the business – to raise distinction, awareness and ultimately appeal among their increasingly savvy customers.

 

With this challenge in mind, PUSH developedScreen Shot 2017-09-19 at 10.00.44 am.jpg a vibrant creative platform and brand identity as a distinct alternative to larger financial institutions.

 

Says Ken Shadbolt, executive creative director of PUSH: “Netwealth’s entrepreneurial spirit and enthusiasm for innovation is genuine and infectious. We were determined to find a way to express these qualities in a sectorScreen Shot 2017-09-19 at 10.00.51 am.jpg usually defined as inflexible and bureaucratic. From the outset, we knew that the digital interface would be the ultimate expression of the new brand. Partnering with MASS was an obvious choice. Not only because we have worked together previously, but because we share a belief in the importance of seamlessly integrating brand thinking and UX/UI design.

 

The result is digital experience that brings the brand to life with beautiful functionality and extraordinary attention to detail.

 

Says Tim Kotsiakos, creative director and founder of MASS: “It was essential that we designed a bespoke user experience, with a refreshing injection of colour and personality to support the renewed brand concept developed by PUSH. With the new brand came a rare opportunity to create something that stands out in the sameness that often stamps the finance sector. The new space not only reflects the renewed brand, but also provides a seamless experience for all users across all devices.”

 

Says Matt Heine, joint managing director of Netwealth: “There is an obligation for brands like Netwealth to adopt an edgier use of technology and create engaging experiences that intuitively feel more like a leading tech company than a financial institution. Working with PUSH and MASS proved to be a pivotal decision, resulting in a truly integrated experience that creates greater differentiation and distinction for our brand.”

 

Netwealth’s new brand platform is now live and the new website.

Creative strategy and brand identity: PUSH Collective

Digital experience: MASS

 

Video credits:

Creative direction: PUSH Collective

Motion design: Gramm