DigitasLBi boosts strategic ranks with new hire Dan Barley in the role of director of media

In a move that further boosts senior strategic capabilities at the agency, DigitasLBi has appointed Dan Barley (left) to the role of director of media.

Barley, who specialises in strategic development and implementation of data-driven, integrated campaigns, across online and offline media. He has previously held roles including head of digital media at 303MullenLowe and associate director at Mindshare, during which time he oversaw major brands like Harley-Davidson, Kellogg’s & Tourism New Zealand.  He will bolster the media team, bringing over 12 years of media experience to the agency.

Barley will report to head of media and strategy Maurice Riley (above, right) and will be responsible for leading and growing the agency’s media offering and implementing DigitasLBi’s unique integrated approach to media, creative and data.

Says Riley: “Increasingly our clients are looking for complex media solutions that drive real outcomes not just eyeballs. As one of Mindshare’s rising stars several years running Dan has the creative curiosity and data as DNA mindset to offer our clients well rounded solutions that solve their very real business needs.”

Says Barley: “DigitasLBi actually walks the walks and has made significant investments in unique data to power the technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m excited to work with our clients to deliver impact across all channels.”