eHarmony couples share the love in latest 'The Little Things' creative campaign via OMD Sydney

Screen Shot 2017-09-14 at 9.33.24 am.jpgCelebrating the successful stories of those who have found love using the eharmony app, the brand has released its latest campaign 'The Little Things', developed by OMD Sydney.

Says Nicole McInnes, managing director, eHarmony: "Since launching in Australia ten years ago, eharmony has helped over 200,000 couples find love, with nearly one in ten Aussie singles using the platform. After meeting these couples and seeing how well our algorithm had matched them we knew we had to share their stories with Aussies singles. Seeing the impact eharmony has had on their lives makes you realise there's so much happiness to be gained when you give online love a chance."

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The campaign, led by Thomas Hutley from OMD, continues eharmony's mission to connect people that were meant for each other. Featuring a series of television commercials and supported by long form online content, the campaign showcases six couples who share the love of their partner, while the online content takes on a game-show feel by having each couple answer a series of questions while their partner secretly listens behind a screen.

Says Thomas: "The reactions we capture are incredible. Real and authentic connections, with a little bit of humour.

"After the success of the 'Be My Valentine' social campaign earlier this year, we are excited to be working on a larger integrated project with eHarmony. Especially one that was so key to showcasing the uniqueness of the brand and the potential for Aussie singles to find love."

The campaign is live nationally and coincides with the brand announcing its 17 year anniversary.

eHarmony Australia
Managing Director: Nicole McInnes
Acquisition Marketing Manager: Stephanie Luk

Production: Now We Collide
DOP: Warwick Brown
Director: Nadine Spencer
Executive Producer: Ryan Bodger
Lead Producer: Emma Robertson
Producer: Georgia Grant

Media Agency: OMD Australia
Head of Social, Thomas Hutley
Head of Fuse: Kristie Asciak
Social Designer: Stan Ritz
Account Director: Ally Chin
Account Manager: Shivani Patel
Account Executive: Jonah Musitano

2 Comments

Pedestrian said:

This is why media agencies shouldn't make creative. None of these 'stories' are interesting.
They also missed a trick by only featuring heterosexual couples.

Gay Writes said:

E Harmony don't do gay matches...

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