Ekologix holds a five-year conversation in new Ekodeck TV campaign via Fenton Stephens

Every Australian loves a nice timber deck, but they don’t particularly like having to look after it. To promote Ekodeck, a composite decking range that still looks the same after five years with next to no maintenance, Ekologix has released a spot called ‘The Five-Year Conversation’ via Melbourne independent, Fenton Stephens.

The aim of the campaign was to deliver a very clear rational message in a not-so-serious fashion. The spot opens with a couple admiring their new deck, and with each exchange of dialogue, time flies before our eyes while the deck remains just as it did the day it was installed.

VIEW THE SPOT

Ekodeck is one of the fastest growing composite decking materials in Australia, and with a timber-like appearance coupled with no need for oiling, painting or sanding, it’s proposition of ‘looking the same after five years with next to no maintenance’ is an appealing one.

Says Alex Fenton, creative director, Fenton Stephens: “Ekodeck’s benefits provide a legitimate advantage over its competitors. We wanted to get the message across as clearly as possible, so the spot talks straight while the visuals are twisted.”

The campaign will run on TV and Facebook with a supporting series of digital content.

Client – Ekologix

Producer – Les Molnar