Ekologix holds a five-year conversation in new Ekodeck TV campaign via Fenton Stephens

Ekodeck.jpgEvery Australian loves a nice timber deck, but they don't particularly like having to look after it. To promote Ekodeck, a composite decking range that still looks the same after five years with next to no maintenance, Ekologix has released a spot called 'The Five-Year Conversation' via Melbourne independent, Fenton Stephens.

The aim of the campaign was to deliver a very clear rational message in a not-so-serious fashion. The spot opens with a couple admiring their new deck, and with each exchange of dialogue, time flies before our eyes while the deck remains just as it did the day it was installed.

Ekodeck is one of the fastest growing composite decking materials in Australia, and with a timber-like appearance coupled with no need for oiling, painting or sanding, it's proposition of 'looking the same after five years with next to no maintenance' is an appealing one.

Says Alex Fenton, creative director, Fenton Stephens: "Ekodeck's benefits provide a legitimate advantage over its competitors. We wanted to get the message across as clearly as possible, so the spot talks straight while the visuals are twisted."

The campaign will run on TV and Facebook with a supporting series of digital content.

Client - Ekologix
Company Director - Elaine Chiew
Marketing Manager - Celine Cheng

Creative Agency - Fenton Stephens
Creative Director - Alex Fenton
Creative Team - Jess Wheeler & Guillermo Carvajal
Director of Planning - Simon Antonis
Director of Online Strategy - Joey Dorrington
Director of Client Services - Amy Stephens
Account Executive - Oscar Robinson
Agency Producer - Lisa Ramsey
Production Company -The Pound
Directors - Dogboy
Producer - Selin Yaman
DOP - Wayne Aistrope
Editor - Gary Woodyard
Online - Nicky Liddell
Hair & Makeup - Natalie Burley

Sound - Production Alley
Engineer - Rodney Lowe
Producer - Les Molnar


Copy Desk said:


Same technique as Eclipse Chewy Mints, but I appreciate the difference. Nice way to add interest to - yawn - sorry, to decking. To the decking category.

@Similar To This said:

Good spot, but I have to admit I have never seen that ad before. Was it on TV?

It's nice but also too similar to this said:
@copy desk said:

Agree, similarities aside, it's a nice ad for a very mundane category.

Not So New AD Guy said:

Similarities, maybe. But it's good. Nice one, team.

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